Malaysian cosmetics brand IN2IT celebrated its 25th anniversary with a six-day event at Sunway Pyramid, headlined by a special appearance from Hendery of NCT’s WayV.
Held from 22 to 27 September 2026 at the mall’s Orange Concourse, the anniversary celebration brought together beauty, entertainment and fan experiences under the theme “Beauty and Love.”
The event marked a quarter-century of IN2IT in Malaysia, while also serving as a thank-you to customers who have supported the cosmetics brand throughout its journey. Special 25th Anniversary Gift Sets were also introduced as part of the celebrations.
Hendery Meets Malaysian Fans
One of the biggest highlights came with Hendery’s appearance, where the K-pop star joined an on-stage interview to share his first impressions of Malaysia and his experience taking part in IN2IT’s anniversary.
Fans also had the opportunity to send messages to Hendery, with selected entries read to him during the session. A group of lucky winners selected ahead of the event were treated to an exclusive group photo opportunity with the WayV member.
The celebration was also attended by YAM Tengku Zatashah binti Sultan Sharafuddin Idris Shah, Princess of Selangor, alongside IN2IT Managing Director Phyllis Fong and Watsons Malaysia COO Danny Hoh.
Beyond the fan meet, the six-day activation showcased IN2IT’s cosmetics range and featured interactive experiences surrounding the brand’s 25-year milestone.
Having grown into a familiar name in Malaysia’s accessible cosmetics space over the past two and a half decades, IN2IT used the anniversary to celebrate both its history and the community that has grown alongside the brand, before turning its attention towards its next chapter.