Italian organic food brand Alce Nero is celebrating Organic Month and Pasta Month in Malaysia with a campaign encouraging shoppers to bring more organic ingredients into their everyday cooking.
Centred around the brand’s range of certified organic pantry staples, the campaign highlights how organic ingredients can fit into familiar, easy-to-prepare meals rather than being reserved for special occasions.
An Italian Pantry at Home
At the heart of the campaign is Alce Nero’s organic pasta range, which includes Spaghetti, Macaroni, Penne, Fusilli and Kids Alphabet Pasta. These can be paired with its Basil, Vegetable and Napoletana organic pasta sauces for an easy pasta night at home.
Beyond pasta, the brand’s Malaysian range also includes Organic Olive Oil, Wildflower Honey, and jams in Strawberry, Mixed Berries and Blueberry flavours.
Founded by Italian farmers in the 1970s, Alce Nero focuses on certified organic production while maintaining its Italian agricultural roots. Its Malaysian range now covers everything from pasta and sauces to condiments and other everyday pantry essentials.
To mark Organic Month and Pasta Month, selected Village Grocer, Jaya Grocer and BIG Publika outlets will be running an Alce Nero promotion on selected dates.
Shoppers who spend RM30 or more on participating Alce Nero products can redeem a Limited Edition Alce Nero Lunch Bag, while stocks last.
For recipe ideas and updates on participating promotions, Malaysians can follow Alce Nero Malaysia on Facebook or its Instagram page at @alceneromy.