Xiaomi has announced Malaysian actor Meerqeen as the official Malaysia ambassador for the upcoming REDMI Note 17 Series, ahead of its local launch on 2 September 2026.
The partnership brings together Meerqeen’s fast-paced lifestyle with REDMI’s focus on performance, endurance and reliability, positioning the new smartphone series towards a generation that is constantly working, creating and staying connected.
Built to Keep Up with Everyday Life
With a schedule that can take him from filming sets to content creation and fan engagements, Meerqeen highlighted battery life and durability as particularly important features for his day-to-day routine.
Those qualities are also a major focus of the upcoming REDMI Note 17 Series. The new lineup features a massive 10,000mAh battery paired with Xiaomi 100W HyperCharge, designed to provide extended usage while reducing the amount of time spent plugged in.
This is summed up through the series’ Malaysian tagline, “Cas Sekali, Tahan Tiga Hari,” highlighting its focus on long-lasting battery performance.
Alongside its upgraded endurance, Xiaomi says the new generation will combine a sleek design with the durability associated with the REDMI Note lineup, catering to everything from work and entertainment to content creation.
Launching in Malaysia on 2 September
The REDMI Note 17 Series will officially launch in Malaysia on 2 September 2026, when Xiaomi is expected to reveal more details about the devices, features, variants and local availability.
Meerqeen will also be part of the new chapter for the REDMI Note lineup, with fans able to catch the Malaysia launch livestream through Xiaomi Malaysia’s official channels.
With a familiar Malaysian face fronting the campaign and battery endurance taking centre stage, the REDMI Note 17 Series is shaping up to be Xiaomi’s next major smartphone launch for the local market.