Tiger Beer has introduced Tiger Courage Beats, a new AI-powered campaign that transforms personal stories of courage into customised songs.
Running from 1 August to 15 September 2026 as part of the brand’s Roar With Courage campaign, the experience allows participants to submit a personal story before having it reimagined as a unique song generated using artificial intelligence.
Turning moments of courage into music
Through the Tiger Courage Beats microsite, participants can write a story of up to 150 words describing a moment that challenged or changed them.
Users can then personalise their creation by selecting a preferred music genre, voice and language. The platform generates both an audio track and a shareable visual inspired by the submitted story, making it easy to post across social media.
According to Tiger Beer, the campaign is designed to celebrate the often-overlooked moments of courage that happen before success, encouraging people to reflect on the decisions and perseverance that helped them move forward.
Opportunity to attend an exclusive Tiger event
Participants who create a Courage Song may also receive invitations to a Tiger Courage celebration taking place later this year. Invitations will be issued on a first-come, first-served basis and are subject to availability.
How to participate
The campaign is open to non-Muslims aged 21 and above.
To take part, users can visit the Tiger Courage Beats website, complete the age verification process and submit up to two original stories during the campaign period.
Once submitted, the AI generates a personalised song and accompanying artwork based on the participant’s story and selected preferences. As with all AI-generated content, the final output may vary from the original wording.
The campaign runs until 15 September 2026, with more information available through Tiger Beer’s official social media channels.