Saying hello again in the cutest way possible, the new collection welcomes Hello Kitty, My Melody, Kuromi, and Cinnamoroll into a fresh new chapter as they step onto Skechers Foamies® for the first time, alongside all-new apparel and accessories for women and girls.
Get ready to give your wardrobe a delightfully sweet upgrade this April, as Skechers, The Comfort Technology Company™ and a global leader in lifestyle and performance footwear, teams up once again with beloved characters from the Sanrio universe to unveil the latest edition of Skechers × Sanrio collection. Building from its January debut, the collaboration returns with even more to love, expanding beyond apparel and accessories to introduce the chic, comfy, and wearable Skechers Foamies®for women and girls.
Launching today, the collection brings together four beloved Sanrio superstars — the adorable Hello Kitty, the gentle My Melody, the mischievous Kuromi, and the fluffy Cinnamoroll — each injecting their own signature charm and personality to a playful lineup of Skechers lifestyle pieces, featuring:
- Foamies®: Skechers Foamies® Tai for women and Foamies® Cutie Pops – Splash for girls
- Apparel: Short-sleeve tees, bottoms, and dresses for women and girls
- Accessories: Tote bags and sling bags for women, backpacks for girls, and socks for both
With style, comfort, and versatility at the heart of the collection, every design is thoughtfully created to move effortlessly from morning to night while delivering the perfect balance of comfort and wearability — encouraging ease of movement, self-expression, and a touch of whimsy at every step, wherever the day may take.
Step into a World of Sweetness and Fun with Skechers × Sanrio Foamies®
Bringing comfort and cuteness together in perfect harmony, the Skechers Foamies® Tai for women comes in four shades inspired by beloved Sanrio icons: White for Hello Kitty, Pink for My Melody, Lavender for Kuromi, and Blue for Cinnamoroll. Each pair is adorned with cute character face detailing on the side and a jersey heel strap accented with a bow for a secure yet comfortable fit, finished with a sculpted, lightweight EVA upper and a soft pearlescent coating that creates a dreamy shimmer effect.
Designed for casual days and travel moments, this machine-washable clog combines chic style with everyday versatility, featuring a water-friendly and easy-to-clean construction, a contoured comfort footbed for enhanced support, and an anti-odour design to keep freshness lasting throughout the day. Completed with a durable Foamies® outsole for reliable traction and stability, it delivers the ideal balance of comfort, practicality, and Sanrio-inspired charm for laid-back outings or everyday plans.
[Women’s] Skechers Foamies®: Tai | RM299
White (Hello Kitty) Pink (My Melody) Lavender (Kuromi) Blue (Cinamoroll)
Perfect for matching moments with daughters or younger sisters, the new collection also introduces a girls’ edition: Skechers Foamies® Cutie Pops – Splash. Equipped with soft, flexible uppers and endearing character graphics, each pair adds a vibrant burst of colour and bliss to every step, while a charming plush ornament featuring the faces of beloved Sanrio characters completes the design with an extra dose of kawaii magic to every stride.
Blending fun design with everyday functionality, the collection is also built for all-day comfort and easy wear, showcasing lightweight EVA Foamies® construction for effortless movement, an adaptive closure system for easy on and off, and a water-friendly, machine-washable design for practical everyday use. A cushioned foam footbed further enhances comfort, while a durable Cutie Pops Splash outsole delivers reliable traction to ensure every step is as playful as it is comfortable for little ones during their playtime adventures.
[Girls’] Skechers Foamies® Cutie Pops – Splash | RM239
Red (Hello Kitty) Pink (My Melody) Lavender (Kuromi) Blue (Cinamoroll)
To make the collection even more special, fans can also look forward to exclusive Skechers × Sanrio Cali Bits — adorable, collectible charms available from $2.90, perfect for personalising your Foamies® with a creative touch that reflects your unique style and favourite characters.
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Discover a New Wave of Skechers × Sanrio Cutesy Apparel with Fresh Designs
Straight from the Sanrio universe, the new Skechers × Sanrio apparel collection brings beloved characters to life through super cute, wearable designs. This season, Hello Kitty and My Melody take centre stage, with their heartwarming friendship shining across a sweet lineup designed to inspire joy and self-expression.
Carrying that spirit forward, the women’s collection unfolds in a charming mix of dresses, short sleeve tees, and coordinating shorts, all crafted from soft, breathable fabrics that feel as light and effortless as they look. Designed to move with the rhythm of the day, each piece transitions effortlessly from fun catch-ups with friends to cosy, relaxed moments — adding a hint of whimsy to every wear.
Within this lineup, the dress serves as an effortless everyday essential, combining a relaxed silhouette with easy-care comfort. Subtle yet sweet character graphics of Hello Kitty and My Melody grace the left chest, adding a gentle touch of personality that feels both refined and full of cheer.
Continuing the same balance of charm and versatility, the short sleeve tees are crafted as everyday staples designed to keep up with every mood and moment. Made from durable, shape-retaining fabric for repeat wear and effortless styling, each design brings its own character expression — one highlighting Hello Kitty through graphic accents along the front and side, while the other features My Melody at the chest and back for an understated finish.
Rounding off the women’s collection, the coordinating shorts complete the look with a light, breezy sensibility. Styled with a minimalist aesthetic and a soft-touch feel, they offer everyday practicality with easy comfort, making them ideal for both active days and relaxed downtime.
