The new spectacle lenses use the acclaimed Sensity technology with a grey photochromic layer providing enhanced UV protection and glare reduction
HOYA Malaysia has announced the launch of the latest addition to its well-established Sensity range, Sensity Colours, an extended collection of fashionable, smart light-adaptive spectacle lenses. Designed to complement Malaysia’s ever-changing climate, these tinted lenses are perfect for trend-conscious eyewear enthusiasts seeking functional photochromic lenses that reflect their personal style.
With the lenses’ ability to adapt quickly to changing light conditions, Sensity Colours are also ideal for active lifestyles and sports enthusiasts, offering clear, comfortable vision whether under the sun or on the move. Sensity Colours empower wearers to express themselves and their style in every moment, whether they’re navigating city streets, embracing the outdoors, or simply enjoying everyday life.
These trend-conscious consumers who also value eye health can now enjoy the Sensity range in six different light-adaptive lens colour options which are Lovely Pink, Green Zen, Aqua Blue, Orange Splash, Energizing Orange and Dynamic Yellow. These colours offer wearers the chance to customise their look, offering a perfect blend of comfort, convenience, style, and protection, all within a coloured prescription spectacle lens.
Recent statistics show that 7 out of 10 people are sensitive to glare, with those between the ages of 18–44 suffering the most. The new Sensity Colours spectacle lenses address this with an additional grey photochromic layer that allows for comfort and superior protection against the sun’s glare, without compromising on style. The Sensity photochromic layer offers the user neutral, true-to-life visual experiences when outdoors, reaching sunglass darkness levels when activated by the sun, while also providing 100% protection against UV rays. By combining this technology with sleek and stylish tints, Sensity Colours is a unique solution in the fashion eyewear photochromic segment.
Lew Chee Quin, Managing Director at Malaysian Hoya Lens Sdn. Bhd. said, “We’re excited to offer customers the perfect blend of fashion, functionality, and fun with the introduction of the new Sensity Colours collection. Featuring our advanced photochromic lens technology, these spectacle lenses adapt to your environment while protecting your eyes from harmful UV rays and glare. Offering elevated lens colours and sleek design, Sensity Colours provides everyday vision care that looks as good as it performs.”
The Sensity Colours range will be available for spectacle wearers and includes six vibrant colour options that complement 2025 trends, including Lovely Pink, Green Zen, Orange Splash and Aqua Blue in gradient tints, as well as Energizing Orange and Dynamic Yellow in solid tint options. Energizing Orange and Dynamic Yellow are designed to enhance contrast for outdoor activities, making them the perfect choice for fashion-conscious individuals and sports lovers seeking stylish and functional prescription eyewear.
To further elevate the aesthetics of Sensity Colours, HOYA Vision Care offers three optional HOYA coatings- Hi-Vision SUN Pro, Light Mirror Copper, and Light Mirror Blue. These coatings add either a neutral reflection for dark lenses with a high scratch resistance layer, or a mirror enhancement that provides an added layer of sophistication and enables consumers to express their personality in any light. Making its debut in HOYA Malaysia, Hi-Vision SUN Pro is an advanced coating that helps reduce ghost images and enhance contrast for clearer vision.
Silvano Larcher, Global Head of Category Management at HOYA Vision Care, says, “We are very excited to launch the Sensity Colours collection at this pivotal moment when the gap between fashion and protective eyewear is narrowing. Our spectacle lenses incorporate advanced photochromic technology, providing modular blue light control and protection against harmful UV rays that could contribute to long-term conditions like cataracts. This new collection offers a unique combination of vibrant, stylish lens options all while delivering essential eye care protection through UV protection and sun glare reduction”.
Sensity Colours will be available in Malaysia starting from 15 October 2025. For more information visit sensitylenses.com/my/your-sensity-options/sensity-colours/ and hoyavision.com/my/. Please contact your local HOYA Vision Care representative for more information on market availability.