- Hyundai Motor Malaysia and Selangor FC formalise their collaboration, with Hyundai supporting the club’s mobility needs through its luxurious and futuristic STARIA MPV.
- The partnership combines Hyundai’s mobility expertise with Selangor FC’s legacy and ambition to drive Malaysian football forward on and off the pitch.
Hyundai Motor Malaysia (HMY) and Selangor FC today officially established their partnership with the signing of a Memorandum of Understanding (MOU) and the official handover of Hyundai’s luxurious and futuristic multi-purpose vehicle, the STARIA. Held at Menara AFFIN @ TRX this morning, the ceremony signalled a new era: one that reflects Hyundai’s commitment to supporting the growth of Malaysian football, from the road to the stadium.
The ceremony was officiated with the signing by Mr. Eric Lee, President of Hyundai Motor Malaysia, and Dr. Johan Kamal Hamidon, Chief Executive Officer of Selangor FC, witnessed by His Highness Tengku Amir Shah Ibni Sultan Sharafuddin Idris Shah Alhaj, Raja Muda Selangor and Chairman of Selangor FC, alongside Ms. Jahabarnisa Haja Mohideen, Managing Director of Hyundai Motor Malaysia.
Kicking Off From the Field to the Road
The MOU signing formalises the collaboration announced earlier this month, putting into motion Hyundai’s role as Selangor FC’s Official Mobility Partner. As part of the partnership, HMY has handed over its premium STARIA MPV to serve as the club’s official team vehicle.
With its spacious design, comfort, and advanced features, the STARIA will support the mobility needs of players and officials throughout the season; ensuring the team travels in style, safety, and efficiency throughout their games.
The partnership has already made its first appearance during Selangor FC’s opening match of the season against JDT on 8 August, with Hyundai branding on team polo t-shirts. Fans can look forward to seeing this presence expand across training jerseys and matchday experiences in the months ahead.
More importantly, the collaboration goes beyond brand presence; it connects a global vision with local passion by creating experiences that bring fans, players, and communities closer together.
“Globally, Hyundai’s belief in evolving alongside sport and its communities is reflected through decades of investment in football. Our involvement goes beyond performance, it’s about people, stories, and progress. Football reflects resilience, teamwork and unity, values that mirror our own. Here in Malaysia, this vision takes on a greater meaning as we join hands with Selangor FC, a club whose legacy and ambition embody the very spirit of our brand vision Progress for Humanity.” emphasised Ms. Jahabarnisa Haja Mohideen, Managing Director of Hyundai Motor Malaysia.
This shared vision sets the stage for Hyundai Motor Malaysia to bring its global expertise and local commitment into play, ensuring the partnership delivers a meaningful impact for both sport and society.
Selangor FC: Legacy Meets Ambition
Selangor FC, affectionately known as the Red Giants, stand as one of Malaysia’s most beloved football clubs, with a record of 62 major trophies, including 33 Malaysia Cup titles, 7 national league championships, and 5 FA Cups to their name. Today, that legacy is matched by a fresh ambition: to reclaim their place at the top of Malaysian football while inspiring a bond that spans generations – a living community that continues to grow with time.
This forward-looking drive mirrors Hyundai’s own vision of progress, with both brands believing that sport is not just about the game itself, but about uniting people, sparking pride, and moving towards a greater future together.
“We are delighted to welcome Hyundai Motor Malaysia as our Official Mobility Partner. This partnership is not just about brand visibility – it’s about aligning with a global leader in mobility solutions that share our values of performance, innovation, and passion. As we compete in both the Malaysia Football League and the ACC Shopee Cup, Hyundai’s support will be instrumental in helping us elevate Selangor FC to greater heights on and off the pitch,” said Dr. Johan Kamal Hamidon, Chief Executive Officer of Selangor FC.
His words underline the shared ambition between Selangor FC and Hyundai – a partnership designed not only for today’s competitions but also for shaping the future of Malaysian football with a trusted mobility partner.
Global Expertise Rooted in High-Impact Sports Partnerships
Hyundai believes in evolving alongside the sport, its fans, and the communities it inspires. Globally, Hyundai’s leadership is reflected through landmark collaborations such as:
● FIFA World Cup Sponsor since 1999: Hyundai has been a top-tier partner to FIFA for over two decades, backing men’s and women’s World Cups, youth tournaments, Beach Soccer, and futsal, consistently demonstrating its leadership in global sports sponsorship.
● Sustainability in Football: At the 2022 World Cup, Hyundai provided a fleet of over 600 official vehicles. In which, 50% of which were eco-friendly models like the IONIQ 5 and hybrid SANTA FE, reflecting its commitment to sustainability on the world’s biggest football stage.
● Gender Equality in Sports: During the 2023 FIFA Women’s World Cup, Hyundai partnered with Common Goal to support the Equal Play Effect, a program advancing female participation in football in the Asia-Pacific through community-driven initiatives.
Drawing from its longstanding involvement in global tournaments from the FIFA World Cup to South America’s Copa Libertadores, and right here in the ASEAN Championship, Hyundai’s passion for sport is a story written across continents – always moving on the road, with the game, and with humanity.
Now, Hyundai’s commitment to “Progress for Humanity” comes to life by enhancing humane moments in sports, making every match a catalyst for connection, inspiration, and shared progress. As the season unfolds, fans can look forward to new experiences where mobility and football come together to create moments of connection and inspiration.
Fans are invited to follow Hyundai Motor Malaysia and Selangor FC’s official social media channels for the latest updates, activities, and exclusive behind-the-scenes moments throughout the season.