Magnum, the pioneer of decadent ice cream pleasure, proudly unveils its latest creations: Magnum Mango Yoghurt Parfait and Magnum Chocolate Luxe. Staying true to the essence of indulgence, these creations elevate every moment, from the brightness of day to the allure of night.
A Journey of Flavours with Magnum’s Latest Indulgences
The Magnum Mango Yoghurt Parfait is a refreshing delight that combines velvety creamy yoghurt ice cream swirled with mango sauce, expertly enveloped in a thick cracking white chocolate coating with vanilla crumbles. This sweet and tangy creation encapsulates the essence of summer in every bite, offering a symphony of textures and flavours that transports you to a tropical paradise.
In contrast, the Magnum Chocolate Luxe is the epitome of pure indulgence, crafted to satisfy even the most decadent late-night cravings. This rich chocolate-flavoured ice cream swirled with luscious chocolate sauce and coated with Magnum’s signature thick cracking Belgian chocolate with crunchy butter cookie pieces, transforms every bite into an adventure for the taste buds, embodying Magnum’s unwavering commitment to craftsmanship and quality.
“At Magnum, we have always embraced the art of indulgence by crafting unique ice cream experiences that captivate the senses. Inspired by the vibrant contrasts of day and night, these two new flavours, Magnum Mango Yoghurt Parfait and Magnum Chocolate Luxe, are more than just ice cream — they offer a journey into sophisticated indulgence,” says Maggie Tay, General Manager of Ice Cream for Unilever Malaysia and Singapore. “We’re not just delivering ice cream; we’re delivering moments of true pleasure. These new creations are a testament to our unwavering commitment to quality, innovation, and the timeless pursuit of indulgence.”
Celebrating a Dual Experience at the Magnum Escape Oasis
Magnum returned in style in its annual on-ground event on 30th October at Boathouse, transforming the venue into a stunning beach-theme paradise. The vibrant atmosphere of fresh coconuts and beach parasols seamlessly transitioned into a captivating night beneath a starlit sky, exemplifying the brand’s dedication to delivering moments of pure indulgence.
The event was graced by the presence of Meerqeen, Siti Khadijah, Qiu Wen, and Lucas Lau, whose arrival added a wave of glamour and excitement, reaffirming Magnum’s reputation as the ultimate symbol of indulgence and pleasure.
Guests were immersed in a vibrant beachside celebration at the Magnum Escape Oasis event, where they indulged in the latest tropical-inspired creations of Magnum’s latest creations, alongside The Jackson Wang Pleasure Edition Milkshake — Magnum’s Ambassador, Jackson Wang’s favourite delight mix. The event also featured a hands-on DIY chocolate bon bon experience, a personalised bracelet making station, and a captivating day-to-night live performance.
Indulge in Irresistible Magnum Flavors Anytime of the Day or Night
For those who embrace indulgence and seek true pleasure, the Magnum Mango Yoghurt Parfait and Magnum Chocolate Luxe are not to be missed. Whether day or night, these decadent creations, with Magnum’s signature thick cracking chocolate richness, offers the perfect balance of flavour, texture, and a truly indulgent escape that stays “True to Pleasure”.
Pleasure Seekers can now indulge in the Magnum Mango Yoghurt Parfait and Magnum Chocolate Luxe, available nationwide at major minimarkets, supermarkets, convenience stores, petrol marts, and e-commerce sites.