Success is a continuous journey.
Haier, the Global No. 1 Major Appliance Brand has launched its ‘Inspire Future Dreams’ marketing campaign, featuring the 2022 BWF World Champion men’s doubles badminton players Aaron Chia and Soh Wooi Yik as its Malaysian brand ambassadors. The partnership with the badminton players aims to inspire all Malaysians and instill the belief that everything is possible if you work hard, and that success is a continuous journey.
On the global stage, Haier has been acknowledged as the Global No. 1 Major Appliance Brand for 14 consecutive years since 2009. Haier Malaysia has been offering innovative and quality home appliances to the Malaysian market with ‘Inspired Living’ as the brand philosophy. Haier Malaysia was awarded the Superbrands Malaysia award in 2021 and recently received the silver award for the personal, household, and outdoor appliances category in the 2022 Putra Aria Brand Awards.
Launching the ‘Inspire Future Dreams’ campaign at its new office located at Puchong Financial Corporate Centre (PFCC), Mr. Fan Jing, the Managing Director of Haier Malaysia remarked that the Haier Malaysia team has went through great lengths to achieve its current achievement, attributing its success to the Haier’s Rendanheyi’ philosophy, where employees are empowered to make independent decisions to create value for its consumers.
Haier Malaysia recorded a groundbreaking achievement with a 33% sales growth in year 2022 vs year 2021. This reflects our consumers’ love and support for Haier. “Haier Malaysia will strive to provide the best home appliances to Malaysian, and we will invest strategically to strengthen the Haier brand stature in Malaysia,” added Mr. Fan Jing.
Mr Fan adds, “We are excited to have Aaron Chia and Soh Wool Yik as a part of the Haier family. They worked hard to be winners. They never stop pushing, they never stop working. They are a source of inspiration to all of us and we look forward to achieving greater heights together.”
As part of the ‘Inspire Future Dreams’ campaign, Haier is set to release a variety of marketing materials, including a brand TV commercial, in-store marketing materials, display corners and many more. These materials will showcase key visuals that prominently feature the two brand ambassadors, aimed at promoting Haier’s products and services to potential customers.
Haier, recognizing Malaysia’s love for badminton, is looking to further cultivate this passion in the country. Haier has announced plans to organize the Haier Cup badminton competition in June 2023 and this event will provide an opportunity for Malaysians to showcase their badminton skills and potentially become champions in their own right.
With the Hari Raya festivities just around the corner, Haier has launched the ‘Riuh Raya Bersama Haier’ campaign that is running from now to May 31 2023. Throughout the campaign period, customers will have the opportunity to receive instant free gifts or Touch ‘n Go credit, as well as enter a Spend & Win contest for the chance to win Haier products worth up to RM80,000.
Innovative Product Offering
Haier Malaysia provides a diverse array of innovative and high-quality products including refrigerators, freezers, washing machines, residential and commercial air conditioners, televisions, kitchen appliances, and water heaters, aiming to offer consumers the ultimate comfort and convenience.
- Cooling Series
Refrigerator and Freezer Haier has been recognized as the No. 1 brand in Refrigeration Appliances for 14 consecutive years, according to Euromonitor International Limited. Haier line of refrigerator products is designed to offer both functionality and premium style to suit any lifestyle, including 4-door, side by side, bottom mount freezer, top mount freezer, and single door refrigerators. With Fresh Technology as a key feature, Haier’s refrigerators keep food fresh for longer periods, reducing waste and spoilage.
Haier has also been ranked as Global No.1 brand in freezers for 12 consecutive years by Euromonitor International Limited. Their freezer range includes chest, upright, breastmilk, ice bar, and showcase freezers, with sizes ranging from 90L to 750L to meet diverse consumer needs and preferences.
- Washing Machine and Dryer
Haier is ranked Global No.1 Brand for Home Laundry Appliances for 13 consecutive years by Euromonitor International Limited. Haier washing machines come in a range of Front Load, Top Load, Dryer, and Semi Auto, with different capacities to suit the needs of various consumers. The Front Load washer and dryer models boast advanced Hygiene Care technology for exceptionally clean clothes and a more hygienic laundry cycle every time. Additionally, the I-Refresh function uses micro-vapor technology to eliminate odours and reduce wrinkles on clothes without using water or detergent.
- Air Conditioner
Haier has gained popularity among consumers due to their combination of technologically advanced cooling units and affordable pricing strategy. Their focus is on providing professional, smart, and healthy air solutions, which includes a wide range of products for both household and commercial use.
- Household Air Conditioner
Haier is ranked Global No.1 Brand for Connected Air Conditioner for 6 consecutive years by Euromonitor International Limited. The product is available in 4 different capacity options, which include 1.0HP, 1.5HP, 2.0HP, and 2.5HP. Additionally, it comes equipped with Haier’s patented Smart Clean Technology, which is exclusive to the Inverter Series. This technology enables deep cleaning of the evaporator and can effectively eliminate up to 99.99% of bacteria, ensuring clean and healthy air. Furthermore, Haier has recently introduced its latest UV-C Sterilization Technology, which is capable of killing airborne viruses and bacteria to produce safe and hygienic indoor air.
- Commercial Air Conditioner
Haier provides an extensive selection of commercial air conditioning solutions, ranging from light commercial systems like cassette, duct, and multi-split to MRV and chillers. These solutions cater to various applications, covering an area of 1 m2 to 1million m2 and are suitable for use in homes, shopping malls, hospitals, hotels, offices, and shop lots. Moreover, Haier’s chiller products were recognized with the esteemed ‘Climate Action Award’ by the Ministry of Health, underscoring the company’s commitment to excellence.
- Television
Haier Android TVs offer exceptional picture quality through their H QLED and Wide Colour Gamut technologies, delivering vibrant, sharp and lifelike images. These TVs are available in a range of models and sizes, spanning from 32 to 85 inches, all running on the Android operating system. Featuring a Built-in Google Assistant, users can conveniently control all their smart home devices using just the TV remote, utilizing voice commands,
- Kitchen Appliances
Haier introduced its line of kitchen appliances in the Malaysian market in 2019, with the goal of enabling consumers to prepare healthy meals and adopt a healthier lifestyle. Their range. of products includes kitchen hoods, gas hobs, electric hobs and ovens. Haier’s kitchen hood is equipped with a Fisher and Paykel Direct Drive Inverter Motor that minimizes energy consumption. In addition, their gas hob boasts Anti-Dry technology and a Flame Failure Device feature, providing a dual level of protection to families by preventing dry burning and gas leaks.
- Water Heaters
Haier’s commitment to offering consumers a safe and dependable shower experience has earned them the distinction of being ranked as the Global No.1 Manufacturer and Seller for 10 consecutive years, according to Euromonitor International Limited. Their water heaters were launched in 2019 and incorporate top-of-the-line technology such as patented Shock Proof Technology, 3D Heating Technology (which isolates the heating element from the water), and Constant Temperature Control (delivering consistent water temperature).
