The premium range targets hair problems at cellular level to deliver stronger and healthier hair after first use*.
Luscious and healthy locks are desired by every woman, but they are not as easily attainable without proper care and nourishment to the hair and scalp. This is partly because people aren’t giving the same care to their haircare needs. So while skincare is a huge priority, haircare is often left as an afterthought.
With this in mind, Dove introduces the new Dove Hair Therapy – an extraordinary haircare range that is infused with powerful skincare ingredients to nourish every woman’s hair at a cellular level.
Care for your hair like your skin
Infused with a string of highly concentrated skincare ingredients, including Vitamin C and Hyaluronic Acid, Dove’s all-new Dove Hair Therapy promises to restore hair to its natural healthy radiance. These essential ingredients commonly found in skincare have multiple benefits such as reducing 99% breakage with potent Vitamin C infusions. In addition, the range boasts superior hydrating qualities and repairs hair at cellular level for 100% stronger and smoother hair after just one use*.
The Dove Hair Therapy range also has the first dual conditioner with a patented serum conditioner, which combines skincare-grade serum and a nourishing conditioner to deliver strengthening, rejuvenating and revival benefits in skincare and haircare. These are all made available in one tube that repairs hair in a minute, allowing consumers to experience the power of two products in one simple step.
With efficacy and nourishing care in mind, Dove’s Hair Therapy collection focuses on three main product lines that address the most sought-after hair concerns. The product range includes three variants:
- Breakage Remedy: formulated with vitamin C for thicker-looking, stronger and longer hair with 99% less breakage. Suitable for those who have damaged hair.
- Sensitive Scalp Care: formulated with Hyaluronic Serum to gently clean and revitalize the scalp. Products have also been dermatologically and clinically tested by certified labs. Suitable for those who have dry and sensitive scalps.
- Pro Age: All in One: formulated with Bio Q-10, Instantly restores hair fullness and strengthens hair for 2x fuller looking, healthier hair ⃰. This is an all-in-1 solution that is suitable for dry, brittle and ageing hair.
“We are excited to launch Dove Hair Therapy – Dove’s first premium skincare-inspired haircare range. Many women often neglect their scalps and focus their attention on their faces. However, our scalp needs an equal amount of care, as it has the largest collection of sebaceous glands compared to anywhere else in our body. Dove’s Hair Therapy collection provides consumers with premium skincare ingredients to remedy various haircare needs at an affordable price, allowing everyone to achieve their ultimate hair goals and to look their absolute best”, s aid Natalie Goh, Unilever Marketing Manager for Malaysia and Singapore.
⃰ exclusive product for Watson’s