Home Highlight Logitech G Launches New Collection that Champions Inclusivity and Empowers All Gamers to “Play Your Way”

Logitech G Launches New Collection that Champions Inclusivity and Empowers All Gamers to “Play Your Way”

by Superhero

Logitech G introduced the Aurora Collection, a new collection featuring the G735 Wireless Gaming Headset, G715 Wireless Gaming Keyboard, G713 Gaming Keyboard, and G705 Wireless Gaming Mouse. The new collection was designed to be gender inclusive, not gender exclusive, addressing the needs and wants of women who game while also appealing to gamers who are looking for a playful design and curated experience.

The Aurora Collection has a distinctive aesthetic and design language while also allowing for personalization through custom accessories and color options. It also includes Logitech G’s advanced gaming grade technologies like LIGHTSPEED high-performance wireless technology and Blue VO!CE microphone technology. The result is a collection of gear that invites all gamers to come as they are, while delivering the advanced feature set all gamers expect.

The Aurora Collection was conceptualized based on the feedback from women who game across the community and brought to life by a team of predominantly women innovation, design, engineering and marketing leaders at Logitech. The collection was created to meet the gaming desires and needs of an underrepresented segment of gamers and reimagine the future of gaming where representation is firmly present. And the design process was guided by the following three principles:

● Comfort: In the design phase, the team made sure to take things into account like longer hair, glasses, earrings, and smaller hand sizes. Not stopping at fit. The team prioritized products that felt and looked good to support longer play
sessions, exploring different materials and finishes that were lightweight and soft to the touch.

● Approachability: To address areas of opportunity around approachability the team broke away from the typical sharp edges, black colorways and loud aesthetics to create a more welcome experience featuring softer tonalities, translucent materials and soothing out-of-box lighting.

● Playfulness: The Aurora Collection encourages self-expression. The products come in base White Mist with the ability to customize using Pink Dawn and Green Flash accessories. Players can also show off their creative side with thousands of customizable lighting combinations available in G HUB with Aurora Collection signature lighting that we call Play Moods.

The Aurora Collection consists of:

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● G735 Wireless Gaming Headset – Featuring a White Mist finish, ethereal RGB lighting, and on-ear dual-audio mixing, the G735 is a versatile option for any player. G735 is the first Logitech G headset with the new Blue VO!CE microphone technology features to modulate a player’s voice and have the ability to save preferred audio settings in G Hub and directly on the headset. The G735 Wireless Gaming Headset also maximizes comfort for all players and is inclusive of smaller head sizes. Players can enjoy long gaming sessions with 56+ hr battery life (without lighting), and experience wireless freedom through Logitech G’s award winning LIGHTSPEED wireless technology, and Bluetooth connectivity.

Copy of High_Resolution_PNG-G715 Wireless Keyboard TOP BOB USCopy of High_Resolution_PNG-G713 Wired Keyboard FOB US
● G715 and G713 Mechanical Gaming Keyboards – The G715 Wireless Gaming Keyboard and G713 Gaming Keyboard deliver low-key vibes with high-key performance so players can express themselves and play their way. A compact, tenkeyless layout, and adjustable height ensure comfort all-day long. Pack it up and place it anywhere with a rechargeable battery that delivers 25 hours of non-stop gaming, and LIGHTSPEED wireless or Bluetooth connectivity. Both keyboards come with an included Cloud-Soft palm rest for all-day comfort

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● G705 Wireless Gaming Mouse –G705 Wireless Gaming Mouse is purpose-built for smaller hands with compact contoured fit, and advanced gaming technology. At just 85 grams, G705 is designed for long-lasting, lightweight comfort and performance. With a gaming-grade sensor, ultra-responsive LIGHTSPEED wireless, Bluetooth® connectivity, and an easy-reach DPI-cycling button, gamers can play their best.

Like all of our gaming products, the entire Aurora collection is certified carbon neutral, which means that we finance high-quality certified carbon offsets to reduce the carbon impact of the product to zero. The products include post-consumer recycled content, and the paper packaging comes from FSC-certified forests. By these gaming products, you’re doing your part to help support responsible management of the world’s forests. For more information on our sustainability efforts, please visit our website.

All products for the collection are available on Lazada and Shopee Official Stores, as well as local retailers. The Logitech G735 has a suggested retail price of RM949. The Logitech G715 and Logitech G713 TKL Gaming Keyboards have suggested retail prices of RM799 and RM699, respectively. The Logitech G705 has a suggested retail price of RM399. Accessories for the collection are not available yet. For more information, please visit our website, our blog or connect with us @LogitechG.


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