Home Event The Heineken® Hotel Takeover will provide unparalleled access to cross-genre music and more

The Heineken® Hotel Takeover will provide unparalleled access to cross-genre music and more

by Grace Sundram

Heineken® is inviting consumers to immerse themselves in fresh experiences at the Heineken® Hotel Takeover that will take guests on a journey that will redefine and elevate MUSIC, ART, WELLNESS and CULINARY experiences. Happening across two weekends from 23rd – 24th July and 30th – 31st July 2022 at KLoé Hotel, the Heineken® Hotel Takeover aims to reignite the spark of discovery and exploration for all, right in the heart of KL.

Heineken® Basement 1

Guests making their way through the hotel will have their attention drawn towards the iconic Heineken® Green Door that will be featured throughout the Heineken® Hotel Takeover, symbolising the world of opportunities that lie beyond when you take that first sip of Heineken®.

The Heineken® Hotel Takeover Experience

Heineken® Pool 1

Bringing the Beats with Heineken® Music: The Heineken® Hotel Takeover will see Heineken® claim various spaces within KLoé Hotel to present a wide variety of music acts. From House, to Hip Hop and EDM, guests can expect a stellar lineup of music acts that cater to any genre. The main party will take place in the Heineken® Basement for party-goers to dance to the likes of Bad Habits, Bass Agents, and BATE. Expect hard-hitting, heat-pumping music accented by high-octane visual projections where guests will be able to unleash their party energy in full and party the night away with blazing beats.

Heineken® Kitchen 1

Come Together with Heineken® Social: From the moment guests step into the lobby, they will be immersed in the world of Heineken® as they sip on a refreshing Heineken®. Guests can choose to lounge and socialize amidst local DJs spinning chill tunes, or satiate their appetite with a quick bite from the Heineken® Bar. 

The art of Heineken® Secret Rooms: Diving deeper into the Heineken® experience are secret rooms that bring to life the five star pillars of Heineken® through a series of art installations. This includes a revolving mirror art installation and barley fields; natural ingredients; visual projections that represent Heineken®’s unique A-yeast; a wall of 28 clocks to represent the horizontal brewing and 28-day lagering process and finally, a tasting room where one gets to pour their perfect pint. As a guide, guests will receive a passport which contains information on the secret rooms and clues on where to find these Instagrammable gems.

Heineken® Wellness 1

Enjoy culinary delights in Heineken® Kitchen: Guests can enjoy curated gastronomic delights created especially for the Heineken® Hotel Takeover. Whether they choose to dine-in at the Heineken® Kitchen, or grab a bite on-the-go from the pool or lobby area, they can enjoy these hearty plates with more gusto when accompanied with a refreshing Heineken®.

Live Well, Be Well with Heineken® Wellness: Look forward to good vibrations as Heineken® brings wellness to life through a series of high-energy, adrenaline-filled HIIT and dance classes! Guests can get their bodies moving and hearts pumping to specially curated playlists and cutting-edge visual projections, brought to you by expert fitness instructors from Euphoria Asia. Those who prefer a more zen experience can instead join in on relaxing yoga classes – all of which can be enjoyed responsibly with Heineken® 0.0.

For the ultimate takeover experience, guests can book their Heineken® staycation room for either weekend on KLoé Hotel’s website. Available on a first-come, first-served basis, the rooms will be uniquely branded Heineken® alongside offering Heineken® swag for guests to take home as memorabilia.

Heineken® Hotel Takeover 1

As a celebration of first sips, fresh experiences, and new friendships, the Heineken® Hotel Takeover is a doorway to reinvigorate fresh experiences and unforgettable moments. 

Save the date and be sure to join us at the Heineken® Hotel Takeover for a weekend like no other! To register for a free Heineken® at the event, visit: http://www.heineken.com/my/en/campaigns/firstsip/hotel-takeover.

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