Today’s launch of Bukit Jalil Tsutaya Books at Pavilion Bukit Jalil marks the first store in Southeast Asia for Japan’s largest bookstore chain. Spanning 31,000 sq. ft, this single-storey bookstore is home to over 240,000 specially curated books, stationery and decorative goods.
Catering to the young family market in the area, Bukit Jalil Tsutaya Books encapsulates an enviable children’s section – carrying over 20,000 children’s books in English, Simplified Chinese, Bahasa Melayu and Japanese.
Further catering to the community is the bookstore’s cafe – modelled after the popular and common ‘share lounge’ in Japan, where guests can pull up a chair to do work while sipping on freshly brewed coffee, Kyoto matcha and artisanal desserts like their signature Dorayaki and Fruit Parfait.
A space of productivity and ingenuity that seats around 90 guests, as well as a place to escape the stresses of the real world and immerse in a good book.
Sharing his thoughts at the event, Mr Hideyuki Uemoto, CEO of Tsutaya Books Malaysia Sdn Bhd said, “For over 39 years, our mission is to promote reading, writing, and cultural awareness as tools to improve self-esteem, self-love, and ultimately our communities, so launching of Bukit Jalil Tsutaya Books is a dream come true for us. Today marks a key milestone in our journey to spread our wings in ASEAN countries and it’s the best chance for us to establish a direct relationship with Malaysian customers and build loyalty for our brand in this important market.”
In conjunction with the launch, Bukit Jalil Tsutaya Books is running an opening promotion for their customers where every spend of RM300 and above, shoppers can redeem a free handmade paper-cutting artwork by Han The Craftsman where every spend of RM100 and above, shoppers can get a complimentary choice of brewed coffee or homemade lemonade at the bookstore’s modern Japanese cafe.
Besides these amazing deals, shoppers will receive a special edition bookmark designed by featured local artist of the month, Humana, with every book purchased, and one limited eco-friendly Bukit Jalil Tsutaya Books tote bag with a single receipt of a book purchase.
Book lovers can expect a wide variety of books at Bukit Jalil Tsutaya Books, from art and design, literature, fiction, non-fiction, young adult, children’s books in a few languages namely English, Japanese, Simplified Chinese and Bahasa Melayu. Tsutaya Books strives to curate a diverse selection of sought-after titles, alternative reads, vintage, old, rare and collectible editions for collectors that may not be available in other bookstores.
Mr Uemoto added, “We didn’t want to settle on just selling great books, we are giving more than what they asked for. We create a creative space with encourages social interaction and escapism for people of all ages.”
As a unique lifestye store, Bukit Jalil Tsutaya Books also houses an in-store café and lounge, and adjoining the bookstore is Ainz & Tulpe, a Japanese beauty and personal care store, further enhancing the lifestyle experience that Tsutaya Books strives to deliver with every store.
“We are very excited to turn the page on this new chapter of bookselling with more plans in 2022, ” he added.
Customers of Bukit Jalil Tsutaya Books can also make use of common areas for study and work, as well as event spaces to host small events and activities for all ages. There are many exciting activities lined up ahead for customers of all ages, such as storytelling competitions, colouring competitions, arts and crafts classes, and workshops for kids and adults at Bukit Jalil Tsutaya Books.
Bukit Jalil Tsutaya Books is located at Lot 2.89.00, Level 2 (Orange Zone), Pavilion Bukit Jalil. Customers can contact the stores at +603-8080 0365 from 10am to 10pm daily, Mondays to Sundays.
Pictures by Travellah