New Balance’s latest collaboration with artist and activist Jaden Smith released two new colourways for the NB for Jaden Smith Vision Racer Sunset Chaser Pack. The newest NB for Jaden Smith Vision Racers are available in a black colourway and a white colourway with a mirage of violet shades, inspired by colours of the sunset and Jaden’s studio album, Syre. The sneakers launched globally with a suggested retail price of RM659 and are available at the New Balance retail store at Pavilion KL.
For New Balance, the NB for Jaden Smith Vision Racer pack represents a continued evolution of its lifestyle catalogue and focus on sustainability goals and initiatives. The Vision Racer incorporates a midsole with 5% EVA regrind, partially recycled insole, recycled content upper synthetics, and recycled polyester, specific product details can be found below. Together, New Balance and Jaden Smith continue to work together on their shared values around creating a more sustainable world for future generations.
Midsole with EVA Regrind: The midsole includes 5% EVA regrind, helping to alleviate a potential waste stream.
Partially Recycled Insole: The dual density insert consists of a foam in a heel carrier. The insert foam is made of a combination of 6% castor bean oil, 15% recycled foam, 5% recycled rubber, and 74% virgin PU. The heel carrier is made from 98% post-production leftover foam and rubber.
Recycled Content Upper Synthetics: Synthetic leather is made from PU layered onto a thin polyester base and is a vegan alternative to traditional leather. The thin polyester base in these synthetic leather upper pieces is 60% recycled polyester.
Recycled Polyester: The upper textile, upper lining and tongue textile are made of 100% recycled polyester. Recycled polyester used on the Vision Racer comes from post-consumer plastic rather than oil.