Shake Shack Inc, a well-known modern-day ‘roadside’ burger stand established in the United States and listed on the New York Stock Exchange, will open 10 locations in Malaysia by 2031.
It’s known for its all-natural Angus beef burgers, chicken sandwiches, and flat-top Vienna beef dogs (never hormones or antibiotics), spun-fresh frozen custard, crinkle-cut fries, craft beer and wine, and more. With its fresh, simple, high-quality food at a great value, Shake Shack is a fun and lively community gathering place with widespread appeal.
Shake Shack’s mission is to Stand for Something Good®, from its premium ingredients and caring hiring practices to its inspiring designs and deep community investment. Since the original Shack opened in 2004 in NYC’s Madison Square Park, the company has expanded to more than 350 locations in 30 U.S. States and the District of Columbia, including more than 120 international locations.
The plan to open the Shake Shack booth will be implemented through its partnership with SPC Group, a global food and beverage company based in South Korea that has experience operating dozens of leading brands.
“We continue to be blown away by the enthusiasm of our fans throughout the world and are thrilled to announce our further development in Southeast Asia,” says Michael Kark, Chief Global Licensing Officer of Shake Shack. “This represents our sixth country in Asia, and together with the SPC Group, we expect to have more than 45 Shake Shacks across Korea, Singapore, and Malaysia by 2031.”
The new agreement increases the total number of contracted Shake Shacks with SPC Group to 45 by 2031. SPC Group is a leading global food company based in South Korea with 30 brands and over 7,000 stores worldwide.
“SPC Group and Shake Shack have established a successful long-time partnership, bringing 28 Shacks to Korea and Singapore over the past five years,” says HeeSoo Hur, Vice President of SPC Group Korea, who has worked with Shake Shack since 2016. “We are eager to deepen the relationship, bringing the brand mission to Stand for Something Good to Malaysia.”