Home Highlight OGAWA personifying sophistication and innovation with refreshed outlook of brand identity and retail concept store in Mid Valley Megamall

OGAWA personifying sophistication and innovation with refreshed outlook of brand identity and retail concept store in Mid Valley Megamall

by Grace Sundram

Heading into the new year indicates the opportunity for businesses to rebuild themselves to cater to the needs of the current audience. Armed with the knowledge of past experiences, OGAWA Malaysia is expanding from their current store initiative to provide an entirely new in-store experience at OGAWA Concept Store in Mid Valley Megamall, introducing a hybrid of smart technology and an enhanced retail lifestyle experience to make the in-store experience more compelling to Malaysians. 


Under this new concept, the store will offer the ultimate selection of technology, innovation, global living, and experiential offerings that suit the target audience of the modern century. From the aesthetic of the store’s interior to the enhanced brand identity of the logo, OGAWA Concept Store marks another chapter of transformation that integrates both smart living and physical retail experience that delivers immersive “Smart Living” in an effortless way. 


Datuk Lim Mee Ling, Executive Director and Chief Executive Officer of OGAWA Malaysia shared that deep consideration was given to each and every detailed element of the store and brand, which in turn will translate into a more comfortable, smarter and healthier shopping environment for their customers. 

“We are thrilled to introduce to our customers the latest iteration of OGAWA’s in-store experience. As an internationally renowned Health and Wellness brand with a fast-growing presence on a global scale, the upgrading of our existing outlet through innovative design and concept will elevate our customers’ experience when looking for high-quality massagers and wellness technologies.” 


The design of the store is narrated with a hybrid of smart technology and a retail lifestyle experience, utilising rose gold and white as the primary colours paired with muted hues of timber grains to achieve a well-balanced and harmonious spatial design language. The use of a guiding stream of light beaming across the space highlights the quality of the products and naturally soften edges at corners of the walls – seamlessly connecting the various spatial zones and directing customers into an immersive retail environment. A circular fixture is designed with three levels of display heights to feature the smaller products, allowing customers to instantly browse and encourage direct interaction with the products. OGAWA’s logo was also given a refresh from its recognisable green hue to a sophisticated white – reflecting OGAWA’s resolution to bring wellness to all globally. 


An upgraded customer service can also be expected when visiting this store, where an exclusive VVIP area is specially dedicated for their long-supporting customers. Customers are also able to experience OGAWA’s flagship product, the Master Drive AI 2.0 built with up to 5,184 massage combinations to provide vast health solutions, featuring advanced Artificial Intelligence (AI) including face recognition, Health Tracker and Scanner™, and AI-Powered Automated Analyst that uses algorithms to gather and manage data to customise your very own massage chair with a programmed list of recommended solutions that precisely targets your problem area.

In conjunction with the Grand Reopening, OGAWA will be offering an exclusive Christmas sale where customers can enjoy up to 50% off, with a 0% plan up to 68 months, only available at OGAWA outlets. 

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