Home Food Magnum and Money Heist have announced a collaboration together to bid La Banda goodbye

Magnum and Money Heist have announced a collaboration together to bid La Banda goodbye

by Grace Sundram

Magnum Ice Cream, the world’s leading provider and one of the premium ice cream brands on the global stage, has announced a partnership with the popular Netflix series Money Heist to give La Banda a delicious farewell opportunity in its closing season.

Since it first aired in 2017, the show has sparked a phenomenon around the world and received a wide response from fans.


In fact, it managed to become the most popular series around the world across all platforms, so this collaboration aims to pay homage to the last robbery with a farewell wave full of favours for individuals craving enjoyment as well as Money Heist fans will be presented with an exclusive experience through Magnum Ice Cream along with Special from Money Heist to allow them to see the interesting plot, as well as get the experience of a recruit in the service of The Professor.

Exclusive packages and exciting promotions nationwide


Part of this joint venture, the Magnum x Money Heist package offers a limited edition also available through e-commerce and food delivery platforms such as FoodPanda, Grab, Lazada, and Shopee.

Each of these exciting packages contains Money Heist items as well as a variety of premium Magnum ice cream variants and it is available from now until stocks last.

Promotions at Malaysian supermarket chains also entitle consumers to receive bags exclusive of cool Magnum x Money Heist (while stocks last) with purchase of every two (2) or more Magnum Mini doubles.


Farewell Wave – the last secret message from La Banda In conjunction with the launch of the last Money Heist season in December this year, the fans will also be teased with a secret farewell message from La Banda.

Fans need to join forces to get more than 3,000 puzzles to unravel the secret messages from the Money Heist crew and stand a chance to win memorabilia of the show, including a replica gold ingot, a red jumpsuit iconic, as well as Dali’s mask.


To take part in this exciting activity, buy any product Magnum, scan the QR code or visit www.MagnumMoneyHeist.com.my, and start harvesting match pixels with other users to unravel the ‘Sweet Goodbye’ message the last.

Stephanie Ng, Marketing Manager from Wall’s Ice Cream, Unilever Malaysia shared, “Speaking of collaboration, we have seen the huge impact that can be triggered when the right brands work together to grab the audience’s attention, spark conversations as well as condemn brand equity for both parties.

So, it’s unlikely we missed the opportunity to team up with Money Heist-a truly incredible series that managed to grab the world’s attention in a short amount of time.

We can’t wait to watch the final screening of this show while enjoying Magnum ice cream to complete the experience.

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