Universal Music Malaysia has released ‘We Live To Give’ by Athalia, Diana Danielle, Shalma Eliana featuring Simon Webbe and Asyraf Nasir as an anthem of hope for the hardship faced by Malaysians.
In collaboration with The Giving Bank and Universal Music Malaysia, both intend to create awareness amongst Malaysians to inspire the message of hope and provide aid for the underprivileged here in Malaysia. The narrative of this anthem carries a heartfelt message that encourages listeners to show love and compassion through acts of kindness.
“We Live To Give” features local homegrown artists by Athalia, Diana Danielle, Shalma Eliana featuring global superstar, Simon Webbe and local rising star Asyraf Nasir. Athalia, Shalma Eliana and Asyraf Nasir believe that the song gives love, respect, hope and time which translates back to their efforts towards the youth and to spread the important message of ‘We Live To Give’.
“Giving stretches beyond monetary effort, it’s also tendered through positive messages which traces back to how we help others lift up their spirits and ease their burden”, said Simon Webbe.
“I trust in the power of togetherness because we’re able to impact more lives and change for a better future collectively”, said Diana Danielle.
“‘We witnessed Malaysians genuinely uniting to take care of one another by any means possible which inspired us to create ‘We Live To Give’ as a thank-you-to-all. With this project and our partners, together we want to help and reach out to as many people in need.”, by a representative of Celebrity360 (Universal Music Malaysia Artist Management Department).
With The Giving Bank being one of Universal Music Malaysia’s trusted channels, the objective of the project is to create an impactful message of the importance of providing comfort and support to empower resilience within society.
“It’s been a long-time dream to have a song that best represents The Giving Bank’s mission and vision of building a better tomorrow. I can already see it being sung around the world,” said Dr. Janson, Founder & President of The Giving Bank.
To extend the message of ‘We Live To Give’, with the support from Astro Radio, both local English radio stations, HITZ FM and MIX FM will be highlighting ‘We Live To Give’ as the official song for both station’s upcoming charity campaign efforts.