8 out of 10 parents encouraged their kids to pick their own outfits as a way of developing their creativity, revealed an Oxwhite study.
Based on a survey conducted recently on social media with over 600 mums and dads as respondents, more than 44% of parents encouraged their kids to pick their own outfits at ages 4-6 years old. This was followed by 1-3 years old (23%), 7-9 years old (20%), 10-12 years old (10%), and 13 years old and above (3%).
The findings demonstrated that when it comes to creativity, Malaysian parents hope their kids will start to develop creativity and curiosity at an early age. Hence, the brand launched the #Ox-traordinary kids campaign, aimed at highlighting the importance of kids’ creative development and providing tips to cultivate creativity among kids.
The study also found that 40% of kids usually spent 1-3 hours online per day based on the observation of their parents. It was also revealed that 23% of kids observed 4-5 hours of screen time, 20% were less than 1 hour, and 17% were 6 hours and above.
Given the current pandemic, the lifestyle e-commerce brand believes parents will continue to play a vital role as kids are spending more time at home, going online for learning, playing and growing.
As a result of the pandemic, kids are adjusting to the new normal and becoming more technologically savvy. Half of the respondents agreed on the importance of their children having a healthy balance of online and offline activities.
As part of the campaign, “We will also introduce Letting Kids be Kids, a parenting e-book for both parents and kids, including interactive activities such as Find the Right One, Connect The Colours, and How Many Can You Count? We believe through this engagement, it will further strengthen the bond between parents and kids, while helping kids develop creativity and curiosity,” said CK Changr. The e-book is available on Oxwhite website and parents can access it for free by downloading it.
In conjunction with the campaign, Oxwhite will be partnering with The Mind Faculty, to host an Instagram Live session on Oxwhite’s official Instagram account, 7th August 2021 at 1pm. The session to be presided by Rachel Tan, Head of Business, Oxwhite and Reena Claire, Children Psychotherapist, The Mind Faculty, will feature views on the topic of “Would you let your kids be kids?”. The interactive session is aimed at highlighting the need to develop kids’ creativity. Parents are invited to join and share their parenting challenges.
As part of the campaign, Oxwhite also introduced a new kids collection, themed “100% Kids Basic” with maximum comfort and no labels. This range will be available on its official website and marketplace stores on both Shopee and Lazada.
From now until 8th August, Oxwhite customers can look forward to receiving surprises in the form of vouchers from BookXcess worth a total of RM5,000 and mattresses and foam pillows from Emma Mattress valued at a total of RM 5,378.