Home Highlight Arlo Parks’ latest single ‘Too Good’ is brought to life in a music video directed by Bedroom

Arlo Parks’ latest single ‘Too Good’ is brought to life in a music video directed by Bedroom

by Grace Sundram

BRIT Award-winning artist Arlo Parks has released the official video to ‘Too Good’, the latest single from her critically acclaimed debut album Collapsed In Sunbeams. The song, written by Parks with production from Paul Epworth (Adele, Florence Welch, Jorja Smith), is a shining example of her prized poetry and tender delivery, brought beautifully to life in the visual clip directed by the duo Bedroom (Beabadoobee, The 1975).

On the track, Parks shares: “I did this one with Paul in one of our first days of sessions. I showed him all the music that I was obsessed with at the time, from ’70s Zambian psychedelic rock to MF DOOM and the hip-hop that I love via Tame Impala and big ’90s throwback pop by TLC. From there, it was a whirlwind. Paul started playing this drumbeat, and then I was just running around for ages singing into mics and going off to do stuff on the guitar. I love some of the little details, like the bump on someone’s wrist and getting to name-drop Thom Yorke. It feels truly me.”

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Collapsed In Sunbeams, released earlier this year on Transgressive Records, reached the top 3 of the UK Album Charts and has been one of 2021’s most talked-about records. It was also nominated for Album Of The Year at the BRITS, with Parks herself winning Best New Artist at the ceremony in May. Additionally, Arlo leads the nominations at the AIM Awards 2021, which sees her represented across four categories, and was nominated for Breakthrough International Act at the recent BET Awards in L.A.

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‘Too Good’ follows the hit singles ‘Hope’, ‘Caroline’, ‘Hurt’ and ‘Black Dog’, all of which were playlisted simultaneously on BBC Radio 1 and BBC 6 Music A-lists and have amassed millions of streams worldwide alongside recent album cut ‘Green Eyes’ – which also featured vocals and guitar from Clairo. She performed ‘Caroline’ on Later… With Jools Holland and The Graham Norton Show, spotlighting her in front of millions of viewers nationwide. Whilst in the US, she has appeared on Jimmy Kimmel, Jimmy Fallon and James Corden.

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Arlo continues to ascend this year, as she added a starring role in the recent Gus Van Sant directed campaign for Gucci, alongside Billie Eilish, Harry Styles, Florence Welch and more, to her accumulating accolades. Recent press features have seen Arlo grace the cover of Clash Magazine, Evening Standard Magazine, Rollacoaster Magazine, NME and Dork Magazine as well as being included on the 2020 Dazed 100 List. Arlo was also recently named the winner of the BBC Introducing Artist Of The Year Award and an ambassador for the British mental health charity, CALM.

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Her songwriting has seen her gain new fans in Billie Eilish, Florence Welch, Michelle Obama, Angel Olsen, Phoebe Bridgers, Massive Attack and renowned writer Zadie Smith, amongst many others. This is all while performing stand-out shows for the revered COLORS and NPR’s Tiny Desk series – plus being one of only three artists to perform at Glastonbury last year, and presenting an episode of Jools Holland. Arlo’s recent UK tour announcement saw tickets sell out in under an hour. Further dates at independent records stores around the country have now been added, with Arlo’s full upcoming UK schedule as follows:

Arlo Parks – 2021 UK dates

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July 23, 2021 PIAS Outstore Norwich
July 24, 2021 Latitude
August 3, 2021 PIAS Outstore, Liverpool
August 5, 2021 PIAS Outstore, Coventry
August 10, 2021 PIAS Outstore, London
August 15, 2021 Boardmasters, Cornwall
August 17, 2021 PIAS Outstore, Oxford
August 28, 2021 Lost Village, Lincolnshire
August 29, 2021 All Points East, London
September 3, 2021 End of the Road, Wiltshire
September 5, 2021 Electric Picnic, Dublin

September 6th, 2021 Thekla, Bristol – SOLD OUT
September 7th, 2021 Belgrave Music Hall, Leeds – SOLD OUT
September 8th, 2021 Rescue Rooms, Nottingham – SOLD OUT
September 12th, 2021 Village Underground, London – SOLD OUT
September 13th, 2021 Village Underground, London – SOLD OUT
September 14th, 2021 Hare and Hounds, Birmingham – SOLD OUT
September 16th, 2021 Gorilla, Manchester – SOLD OUT
September 17th, 2021 Chalk, Brighton – SOLD OUT

November 1, 2021 SWX, Bristol
November 3, 2021 Shepherds Bush, London – SOLD OUT
November 4, 2021 Shepherds Bush, London – SOLD OUT
November 9, 2021 Academy, Manchester – SOLD OUT
November 10th, 2021 St Lukes, Glasgow  – SOLD OUT
November 11th, 2021 The Liquidroom, Edinburgh – SOLD OUT

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