Although there are more important things in the world than cucumber garnishes, the inconsequential may be a nice diversion, especially after the year we’ve all had. On World Cucumber Day (June 14th), Hendrick’s Gin asks everyone to break free from the norm and embrace the unexpected as we celebrate this extraordinary fruit and the unlimited possibilities it offers.
Made with 11 world-class botanicals, including flowers, roots, fruits, and seeds, this is truly a one-of-a-kind spirit. In case you didn’t know, each ingredient was carefully chosen to accentuate the gin’s two major components, cucumber and rose petals, resulting in a unique, refreshing flavour and flowery scent.
World Cucumber Day is a yearly event in which the enigmatic gin maker hero honours the amazing fruit by adding pleasant oddity to everyday things. Each year, curious minds may celebrate the day by embracing the unexpected with a refreshing Hendrick’s & Tonic garnished elegantly with a cucumber.
Prepare yourself for a small excursion from the comfort of your own home with an inquisitive mind, a powerful ‘green’ sight, and this most extraordinary of fruits (or ‘vegetable’ or ‘gourd’ if you choose).
Experiment with the most traditional libation to see what you can come up with
Hendrick’s Gin has always held the humble cucumber in the highest regard. The addition of cucumber to a tall glass of Hendrick’s & Tonic unfurls the full majesty of the glacially elegant flavours within the gin and releases the full poetry of the utterly balanced gin. Whether it’s a classic curl, elegant spears, an unusual tongue or a bold wedge, the cucumber gives ample opportunity for expressive experimentation in shape and size that is sure to please the eye as well as the palate.
The humble cucumber has long been held in high respect by Hendrick’s Gin. Cucumber in a tall glass of Hendrick’s & Tonic brings out the full grandeur of the gin’s glacially delicate flavours, releasing the full poetry of the perfectly balanced gin. Whether it’s a classic curl, elegant spears, an unusual tongue or a bold wedge, the cucumber gives ample opportunity for expressive experimentation in shape and size that is sure to please the eye as well as the palate.
Grab a bottle of Hendrick’s Gin, some tonic water and a cucumber or two to explore the wondrous possibilities of the most peculiar libation, a Hendrick’s & Tonic. Each bottle purchased at Boozeat and The Good Stuff* comes in a crate complete with cucumbers and a pack of cucumber seeds so you can cultivate the unusual in time for harvest at the next World Cucumber Day.
With a sharp, “green” eye, enters Hendrick’s reality
If you’re yearning for a little escape from the ordinary, Hendrick’s Gin offers a window into another reality on this special occasion. Imagine a world where cucumbers walk, float and fly. Now isn’t that just wondrous? Seek a virtual escape to the unusual with Southeast Asia Brand Ambassador for Hendrick’s Gin, Charmaine Thio, on Instagram @crazycocktailcat where an augmented reality (AR) filter awaits. At your cue, transform the most ordinary of landscapes into a whimsical world with cucumbers galore.
Wander the Hendrick’s universe in search of a special cucumber, capture a selfie with it, post it on your Instagram Stories tagging @hendricksginsea. The five most creative submissions will reap handsome rewards with a crate full of Hendrick’s & Tonic essentials**.
Here’s a hint to help in your search for the special fruit we seek:
“Harvested and infused to create a gin made most oddly,
June 14th marks the day this fruit’s power is the most mighty.
Enter the portal to the unusual and find the fruit most peculiar;
Crowned and cloaked, glistening in gold, it really can’t look any cooler.”
Charmaine Thio, Southeast Asia Brand Ambassador for Hendrick’s Gin, comments, “The infusion of cucumber in Hendrick’s Gin makes for a concoction that is delightfully peculiar yet extraordinarily inviting. Each year, we dedicate World Cucumber Day to this noble fruit and give it all the attention it deserves. This year, Hendrick’s Gin turns the mighty cucumber into a key to unlock a much-needed escape from the unconventional – whether it’s searching for a special cucumber in a virtual Hendrick’s world or getting creative with cucumber garnishes. All that’s left is for curious minds to join us in the wondrous possibilities World Cucumber Day has to offer. I hope that this provides a welcome diversion from our daily routines and I can’t wait to see how gin lovers embrace the unusual in their cucumber-fuelled celebrations this year.”
*Subject to store operating hours and delivery services in accordance with prevailing government regulations.
**Contest begins on 14 June and ends on 21 June, winners will be contacted via DM on 22 June. T&Cs apply.