Hada Labo has raised RM50,000 for its month-long ‘We Care for Society’ campaign in cooperation with Women of Will (WOW) and Watsons. The Raya celebration earlier this month coincided with the debut of the programme, which intended to help poor women with baking skills and confidence to prosper in their companies and livelihoods in their communities.
This year, 30 women from B40 villages were provided baking training as part of the effort to help them upskill. A total of 40,000 cookies were cooked and handed to 300 families from three Klang Valley People’s Housing Projects: PPR Batu Muda, PPR Pekan Batu, and PPR Beringin.
The selected B40 women bakers, who have a household income of less than RM2,500 are currently residing in the Batu Muda People’s Housing Project located in Jalan, Ipoh, Sentul.
Rohto-Mentholatum General Manager Lim Mei Yuen said she is glad that the campaign was a success and she thanked the public for their generous support for Hada Labo in spreading joy and love to the underprivileged community during the Raya celebration.
“Hada Labo’s We Care for Society is one of the brand’s initiatives to look out for one another especially during the Covid-19 pandemic. As one of the leading skincare brands for the past decade, we believe in doing things that matter to make a difference in the lives of those we serve, and this includes supporting the underprivileged women so that they can eventually be financially independent,” said Lim.
For the second year, the Hada Labo ‘We Care for Society’ campaign was organised as part of the brand’s dedication and initiative to give back to society. RM1 from each Hada Labo lotion product sold at Watsons locations countrywide was donated to the ‘We Care for Society’ fund as part of the campaign. Last year, the company was also able to generate cash for B40 women who were struggling to make ends meet.
Meanwhile, WoW Chief Operating Officer Lakshwin Muruga has expressed his gratitude to Hada Labo for the continuous effort to help underprivileged women.
“Although we are faced with a new reality that compelled us to keep a distance from one another this year, we are glad to have received continuous support from Hada Labo. Not only have we managed to lay a foundation to help the B40 group to achieve financial independence, but through the cookie distribution, we were also able to enliven the mood of the needy,” commented Laskwhin.