Home Highlight Baking cookies for a good cause: Hada Labo’s “We Care for Society” initiative assists women in the B40 community

Baking cookies for a good cause: Hada Labo’s “We Care for Society” initiative assists women in the B40 community

by Grace Sundram

The Japanese skincare brand has partnered up with Women of Will (WOW) and Watsons to help empower a community of marginalized and underprivileged women. This initiative will serve as a purpose to expand their businesses and gain financial independence. As part of this year’s “We Care for Society” campaign, Hada Labo supported a group of women from the B40 neighbourhood in making 40,000 biscuits, which were then distributed to 300 families from the Three People’s Housing Project.

Undoubtedly, the campaign’s main focus is to support these women by providing entrepreneurial expertise and confidence so they can thrive successfully in their communities.

Sadiah Binti Jaffar, 65, expressed her gratittude for being able to be a part of the Hada Labo Project which enables her to earn extra income for the Hari Raya Season

Sadiah Binti Jaffar (65) is one of the B40 women who expressed gratitude for the chance to be a part of the programme. This has allowed her to earn extra money for the Hari Raya season. With a young daughter in school and bills to pay, the mother of seven is scrambling to make ends meet after her husband’s career was suspended due to the pandemic.

“Even though Hari Raya this year will be slightly different as we are unable to gather with our extended families, but I am thankful for the initiative by Hada Labo and WOW for commissioning us to bake cookies for the underprivileged community. The extra income that we make from this baking project means a lot to me and my family especially when Raya is just around the corner,” said Sadiah.

Azlina Jaafar, 47, a mother to three children, has gained valuable experience in terms of expanding her knowledge in baking various types of cookies

Similarly, Azlina Jaafar (47), a mother of three children aged 20, 18, and 8, said she has acquired beneficial experience in extending her knowledge of baking different styles of cookies. This has given her more interest in expanding her cookie-baking venture.

“I hope Hada Labo will continue to partner WOW in reaching out to the less fortunate community. The upskilling programmes offered through this campaign has enabled us to be self-sufficient financially,” added Azlina.

The chosen B40 woman bakers, with a household income of less than RM2,500, are currently residing in the Batu Muda People’s Housing Project in Jalan, Ipoh, Sentul.


According to WoW Chief Operating Officer Lakshwin Muruga, the Hada Labo project is a successful initiative because it aligns with the NGO’s goal of assisting underprivileged people.

“We are indeed glad to be collaborating with Hada Labo for the second year because not only are we able to help the B40 group to be economically independent by equipping them with various baking skills, but we are also able to spread the festive cheer to the needy,” commented Lakshwin.

Through this collaborative campaign, Hada Labo will also donate RM1 from the sales proceed of every Hada Labo Lotion sold at Watsons outlets nationwide from 1st – 31st May 2021 to the ‘We Care for Society’ campaign fund.


“Amidst this Covid-19 pandemic where livelihoods and jobs are at stake, we want to be able to help and spread cheer to our beneficiaries this festive season. We have chosen the Hada Labo Whitening Lotion for this campaign as it is ideal for anyone who wants radiant moist skin especially in preparation for a major festivity. So, we invite everyone to be a part of this campaign and together we can spread love and joy to the underprivileged,” said Lim Mei Yuen, General Manager of Rohto-Mentholatum (M) Sdn Bhd.

The Hada Labo Whitening Premium Lotion contains four forms of Hyaluronic Acid, which offer deep, long-lasting hydration across the skin’s layers. It also includes Tranexamic Acid, which fights black spots, rebalances skin tone, and restores skin radiance with each treatment. To top it all off, the lotion’s formulation contains Vitamin C and Vitamin E for calming and relieving redness effects as well as discomfort after sun exposure.

To support this campaign, click HERE.

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