Sports enthusiasts can now continue sustaining their energy level without affecting the environment as much as before, all thanks to the new environmentally sustainable footwear and apparel collection by ASICS.
Using a circular manufacturing approach for the Earth Day Pack, this saw around 5 tons of textile waste, the equivalent of 25,000 t-shirts, recycled into new shoes. We have to say that this sports brand is probably the most planet-friendly cross-category collection to date.
To add on, it also consists of ASICS popular products from across the running, court and SportStyle ranges which include the GEL-NIMBUS™ 23, GLIDERIDE™ 2, GEL-RESOLUTION™ 8, TARTHER™ BLAST, GEL-LYTE™ III, and SKYCOURT™ shoes. There is a wide range of clothing apparel as well.
To show their commitment to preserving the planet for the future generation, it is all in the design. All footwear within the collection comes with a specially created sunflower logo as well as an intricate seed graphic representing ASICS ongoing commitment to planting the seeds of a brighter future. As for the two arrows in the centre of the emblem, it denotes the brand’s ambition to help build a circular economy.
The Earth Day Pack’s smaller environmental footprint comes down to the materials it is made from. The sock lining of the shoes is developed using a resource-saving technology called solution dyeing that reduces CO2 emissions by around 45% and cuts water use by around 33% compared to conventional dyeing processes.
“Since our founding in 1949, ASICS’ purpose has been to help people achieve a sound mind in a sound body. But for that, they need sound earth to exercise on. That’s why we’re committed to playing our part in building a circular economy that helps reduce CO2 emissions and keep global warming at less than 1.5℃. It is said that only 1% of the world’s textile waste is upcycled while over 70% of apparel ends up in landfill or incinerators. By continuing to innovate the manufacturing process across all our product categories, we can help build a circular economy and mitigate the impact of climate change,” said Yasuhito Hirota, President and COO of ASICS.
The Earth Day Pack’s launch follows the release of the Sunrise Reborn Pack earlier this year. Made in part from recycled clothing collected in Japan, it employed the same advanced technology to create a range of upcycled apparel and footwear for the Japan team to wear during an international sporting event.
The Earth Day Pack is now on sale globally in-store and online so go get yours today.
Disclaimer: The percentage of recycled materials used in each of the Earth Day Pack products varies. For running shoes, at least 30% of the shoe’s upper polyester; for sports style, at least 40% of the primary material of the shoe’s upper; and for tennis shoes, at least 40% of the base mesh of the shoe’s upper.