Home Beauty This new beauty platform offers personalized recommendations based on the user’s preferences

This new beauty platform offers personalized recommendations based on the user’s preferences

by Grace Sundram

Since the onset of the pandemic, skincare has become an even brighter spot in the beauty retail category, as shoppers seek ways to care about their skin at home. In reality, as a result of this growth, more brands are moving their focus online. According to a McKinsey survey, online sales for beauty-industry players increased by 20 to 30 percent during the epidemic.


And that’s where Threebs.co, a homegrown beauty e-commerce site aiming to elevate the online shopping experience even further with its intuitive and consumer-centric platform, as it brings the best of popular beauty finds to the Malaysian market.


Started by Eyo Zhen Yi together with his two co-founders after 9 months of data collection and beta-testing, Threebs.co not only provides the best skin care finds all over the world; especially for products that have become cult favourites, but also provides tailored recommendations based on one’s needs. The platform quickly grew in traffic – overtaking several other competitors and is now ranked as Grab and GrabPay’s Top 10 merchant under the Health & Beauty category in Malaysia.


For many brands, the pandemic and the ensuing worldwide lockdowns have changed the way people shop. Consumers are using downtime from the pandemic to explore and research new products on the internet, while social media platforms such as TikTok and YouTube are brimming with recommendations for skincare products.

Affordable, has quality and it’s available


For Malaysian consumers, however, many of these products are not available in Malaysia, leading to them having to rely on personal shoppers which can sometimes increase the price of a particular product to double, or even triple its original price. The popularity of these products also led to a lot of counterfeit in the market, and consumers, wanting to find the best bang for their buck often run the risk of being tricked by these irresponsible sellers.


Understanding these problems, Threebs.co makes sure that it’s constantly in the know on the latest trends in the skincare world, bringing products from reputable brands that cater to all kinds of skin care needs, from the faithful followers of the 10-steps Korean skincare routine to the believers of minimalism in skincare, or skinimalism.


This is made possible by its in-house team, made up of beauty enthusiasts, ensuring that the platform is constantly updated with the latest skincare finds and products. They also provide makeup and skincare tips on their Instagram page through eye-catching illustrations, providing their followers with an all-rounded educational experience. The team is also in charge of updating The Beauty Spellbook – Threebs.co’s own beauty and skin care blog.


With product authenticity being a huge concern for many, Threebs.co also prides itself on the quality of the products on their platform. Threebs.co ensures that it’s only working with reputable suppliers so customers can enjoy their products without having to worry about their quality. In fact, it even offers a 1:10 money-back guarantee should any products purchased from their site were found to be inauthentic.


The brand provides detailed and accurate information for each product on their website, from the type of product, what skin type it is best suited for, to the active ingredients, all of which can help customers determine if a product is for them. There is also a step-by-step direction guide to help customers incorporate the product seamlessly into their existing or new routine if they are looking to craft one from scratch.

Interesting features


Following their customer-first approach, customers can get in touch with Threebs.co’s customer service representatives from its multiple channels – either through email, Instagram or even Facebook – to get recommendations on the best-suited product for their skin. Followers of Threebs.co’s Instagram can also take advantage of their informative content, full of beauty and skincare tips, explained in bite-sized, easy to understand illustrations.

Screen Shot 2021-04-16 at 12.49.44 PMOne of Threebs.co’s differentiating features is its product size visualisation tool. Threebs.co allows a side-by-side comparison of a product with various phone models so potential customers can visualise the size of a product before making the purchase decision. The platform plans to also optimise the function even further and is on its way to rolling out a feature that will automatically detect a user’s phone model and show a product’s size relative to the phone model.


In line with the brand’s high commitment towards customer satisfaction and service alongside fulfilment by JD, more than 50% of the parcels are delivered the next day. On top of this, there is also a rewards system based on collected points so that customers are able to enjoy more benefits with each expenditure.


To celebrate its launch, Threebs.co is offering free shipping to West Malaysia for orders over RM100. Customers can also enjoy RM10 off with a minimum purchase of RM50 from now all the way to 31st of April 2021 by entering LAUNCH10 at checkout. To find out more about Threebs.co and get your hands on the products, head over to threebs.co.

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