Global sporting brand PUMA has a long history of running, with nearly 75 years of world records, firsts, and onlys from Abebe Bikila to Bill Rogers to Sabrina Mockenhaubt to Usain Bolt. With the release of the Deviate Nitro running shoe, PUMA is regaining momentum and stirring progress from the most coveted marathon finish lines to urban run communities.
The Deviate Nitro is designed for speed and comfort. As it incorporates two layers of PUMA’s new foam NITRO and INNOPLATE technology, the shoe offers optimal cushioning and improved performance for long runs. It is suitable for athletes looking for responsiveness and comfort during their high mileage runs and marathons. There will also be three other running silhouettes that will be released alongside the Deviate Nitro: Velocity, Liberate and Eternity — all featuring PUMA’s cutting-edge NITRO Foam technology.
PUMA Southeast Asia has launched an ambitious lineup of projects to kickstart their new campaign, RUN PUMA, in the hopes of stirring progress with the Deviate Nitro. During the first press conference, the brand brought together a group of Avid Runners, including national athletes and fitness coaches from across the region in Singapore, Malaysia and Indonesia to share their insight on the shoes.
While spurring an insightful conversation, PUMA also engaged a group of Beta Runners, running enthusiasts from various running clubs in Singapore to review the shoes live during the conference. Through the sharing from both parties, PUMA calls on the running community to provide a spark for a new generation of runners.
For those who look to push past their limits, PUMA will also be starting a 600km Deviate Nitro Challenge, where participants can enjoy a 1-for-1 trade-in for a pair of Deviate Nitro upon completing 600km with their first pair of Deviate Nitro.
To join the challenge, they need to first purchase a pair of Deviate Nitro between 16 April to 16 July, and complete the distance goal in their Deviate Nitro by 31 Dec. Participants can track their progress via the PUMATRAC app which will validify their completion and allow them to trade in their shoes for a new pair of Deviate, Velocity, Liberate or Eternity at
The Deviate Nitro retailing at RM 689 and the entire collection drops in Malaysia on 16 April. They will be available on PUMA.com, PUMA Stores, and selected dealers nationwide.