Whether working from home or in the office, the one thing that rings true is the countdown to happy hour. Monkey Shoulder, the free-spirited, fun-loving blended malt owned by William Grant & Sons, today launches its latest campaign, After-Work Drinks but #makeitmonkey, encouraging consumers to amp up the fun factor and ring in the evenings with happy hour, Monkey style. The new campaign is part of the brand’s #makeitmonkey campaign, which focuses on showcasing Monkey Shoulder’s cheeky personality and invites everyone to join the brand in indulging in a little playful escapism, starting with the after-work drinks occasion.
Here to mix up a happy hour as we know it, the working crowd are encouraged to liberate themselves and unwind post-6pm with the new Monkey Shoulder: After-Work Drinks digital party guide. Containing all the essentials for an unmissable get-together, the digital pack is designed for those looking to kick back, relax, and let their hair down. From hump-day to Fri-yay, good times are guaranteed every day of the week with the cheekiest brand in the world of whisky.
“The pandemic may have changed our lifestyles, but we know that consumers are still looking for some semblance of normalcy,” says Samuel Ng, Regional Brand Ambassador for Monkey Shoulder. “As a whisky that’s made for mixing, we want to encourage people to get playful and mix things up using Monkey Shoulder as a base for their at-home concoctions. Go wild, get creative and don’t forget to crack out the party games and funky playlists for an elevated after work experience!” he added.
Monkey Shoulder’s Recipe for a Cheeky Night
The Monkey Shoulder: After-Work Drinks digital party guide contains all the ingredients for a cheeky soiree, including recipes for nine #MadeforMixing cocktails, tips and tricks on hosting your own games night, card games aplenty, and the Monkey Shoulder Mixcloud playlists with infectious beats to amplify your evening. Of course, an amazing games night starts with a bottle of Monkey Shoulder, so pick one up via Boozeat.com or Goodstuffmy.com and have it delivered straight to your doorstep fuss-free. While you wait, click HERE to get the party started, and tune in to Monkey Shoulder’s Hosting Games Night but #makeitmonkey video HERE to really nail the role of games night host.
Up for grabs, an exclusive Monkey Shoulder: After-Work Drinks experience with US freestyle rapper Harry Mack
For those looking to score brownie points with their friends or colleagues, consumers can stand a chance to win a Monkey Shoulder: After-Work Drinks virtual experience for them and four lucky plus ones.* Brought to you by Samuel Ng, Monkey Shoulder Brand Ambassador for Southeast Asia and US freestyle rapper Harry Mack, set to impress with an innovative rap interaction (take a sneak peek at what to expect here), the exclusive session will mix up the best of drinks, music and good old fashioned fun for an evening to remember. Most famously known for his unique, jaw-dropping visual freestyle rapping, Harry rose to fame when his Venice Beach Freestyle went viral. He has since worked alongside the likes of Kendrick Lamar, Joey Bada$$, Ellen DeGeneres, Complex Music and Red Bull Music.
Those that have participated in the contest by sharing why they deserve to win a virtual Monkey Shoulder: After-Work Drinks experience for them and four friends will be able to win a Monkey Shoulder: After-Work Drinks kit each containing two Monkey Shoulder bottled cocktails, Lazy Old Fashioned and Show Me The Monkey, a mini-speaker, card games and more. Only three of the most creative entries will be chosen.
Monkey Shoulder: After-Work Drinks giveaway prize will be redeemable in April, date TBC. The virtual experience will be shared with other Monkey Shoulder After-Work Drinks prize winners. Total 15 pax will be hosted, 3 winners plus 4 friends each.