Home Highlight With over 100 merchant partners on board, this Buy Now, Pay Later platform has officially launched in M’sia

With over 100 merchant partners on board, this Buy Now, Pay Later platform has officially launched in M’sia

by Grace Sundram

Asia’s leading ‘buy now, pay later’ platform, Atome has launched its services in Malaysia with more than 100 online and offline merchants participating on the platform. The company’s entry into the local market and its rapid growth have featured various leading brands such as Agoda, ezbuy, Eu Yan Sang and Hush Puppies adopting ‘buy now, pay later’ or ‘buy now, pay later’ (BNPL) services as payment options. for their customers.

Atome’s other business partners are also involved in important industries such as fashion, beauty, lifestyle and health/fitness. Among them are Obermain, Onikym, Lash Lab, Face Shop, Aprilskin, 176 Avenue, A Cut Above, Swee Lee Music, Novelship, Crumpler, Box of Bricks, Cocomi, Trapo, Liberty Active, Circle DNA, Tribe and Fly Project.


Customers in Malaysia can now shop and make payments using Atome for their merchant partners by scanning the QR code in the store or selecting Atome as the payment option on the website. Payment using Atome allows customers to split their bill into three interest -free payments over a period of time, without any admin or service costs. Opening an account on Atome takes less than 2 minutes and can be completed on the Atome mobile app.


Trasy Lou Walsh, General Manager of Atome Singapore and Malaysia said that Atome services not only changed the way customers shop and make payments but also helped local retailers and merchants in Malaysia to recover their sales volumes from the effects of the COVID-19 pandemic and Movement Control Order (MCO). ).

“The flexible payment options offered by Atome help merchants increase the average conversion by up to 17 per cent and the average number of items sold per transaction by up to over 30 per cent. We looked at this in Singapore recently through Sephora and how they were able to increase their customer base with Atome. For the home appliance brand, IUIGA, they managed to double the average number of items sold per transaction and increase the number of transactions by 15 times, after integrating Atome in their payment process, ”said Walsh.


In addressing the unintended impact of a pandemic situation, particularly on small and medium-sized businesses (SMEs) and local businesses, Walsh said, “Our payment option splits the bill into three interest -free payments and no hidden charges. This directly empowers customers with choice, convenience and flexibility to shop and make payments. Offering Atome as a payment option helps local businesses get better sales and conversions involving their customers. ”

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Launched in Singapore in December 2019, Atome has grown into Asia’s leading “buy now, pay later” platform, with over 2,000 online and offline merchants in seven markets (Singapore, Indonesia, Malaysia, Hong Kong, Thailand, Vietnam and China). Major merchant partners and e-commerce platforms including Sephora, Agoda, Zara, Marks & Spencer, Charles & Keith, Eu Yan Sang and JD.ID involve industries such as beauty, fashion, electronics, home decor, tourism and lifestyle. The Atome Malaysia mobile app is available on the App Store and Google Play.

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