Home Food Magnum introduces its first-ever AR experience and ice cream, Cookies & Cream

Magnum introduces its first-ever AR experience and ice cream, Cookies & Cream

by Grace Sundram

Magnum invites individuals who crave satisfaction by immersing themselves in their very first augmented reality (AR) experience — the Magnum Playground. Celebrating the launch of the new Magnum Cookies and Cream ice-cream, the AR playground is bound to create excitement for everyone through a variety of virtual activities.


“At Magnum, we believe that there is a pleasure to be found in everything we do – whether it is through playful moments in our day-to-day life or indulging in a decadent treat. The Magnum Playground perfectly encapsulates the playful message we seek to convey, and we are excited to welcome all pleasure seekers to explore our first-ever AR portal, built in conjunction with our latest ice-cream offering – the Magnum Cookies and Cream,” said Stephanie Ng, Marketing Manager of Ice Cream Category.

01. Celebrate the New Magnum Cookies and Cream with Magnum’s First-Ever AR Experience

In the Magnum Playground, fans are able to enjoy taking unique photos at the Cookies & Cream Photo Booth, where they will have the chance to participate in a creative Instagram contest to win exciting cash prizes.

How to participate:

  1. Capture your fun-filled photos or videos using the ‘filters’ in the Cookies & Cream Photo Booth.
  2. Upload the picture or video to your Instagram, and make sure your profile is public.
  3. Make sure to tag @wallsmalaysia and include #MagnumPlayground in your caption.

With every completion of a mini-game in the Mini Playground,  you can stand a chance to redeem a Foodpanda voucher code for Walls delivery service.

Choose an empty space and experience the amazing Magnum Playground HERE.

Pictures by Keith & Magnum Malaysia

You may also like