Magnum invites individuals who crave satisfaction by immersing themselves in their very first augmented reality (AR) experience — the Magnum Playground. Celebrating the launch of the new Magnum Cookies and Cream ice-cream, the AR playground is bound to create excitement for everyone through a variety of virtual activities.
“At Magnum, we believe that there is a pleasure to be found in everything we do – whether it is through playful moments in our day-to-day life or indulging in a decadent treat. The Magnum Playground perfectly encapsulates the playful message we seek to convey, and we are excited to welcome all pleasure seekers to explore our first-ever AR portal, built in conjunction with our latest ice-cream offering – the Magnum Cookies and Cream,” said Stephanie Ng, Marketing Manager of Ice Cream Category.
In the Magnum Playground, fans are able to enjoy taking unique photos at the Cookies & Cream Photo Booth, where they will have the chance to participate in a creative Instagram contest to win exciting cash prizes.
How to participate:
- Capture your fun-filled photos or videos using the ‘filters’ in the Cookies & Cream Photo Booth.
- Upload the picture or video to your Instagram, and make sure your profile is public.
- Make sure to tag @wallsmalaysia and include #MagnumPlayground in your caption.
With every completion of a mini-game in the Mini Playground, you can stand a chance to redeem a Foodpanda voucher code for Walls delivery service.
Choose an empty space and experience the amazing Magnum Playground HERE.
Pictures by Keith & Magnum Malaysia