As Malaysians’ favourite chocolate wafer, Cadbury has enhanced the classic snack with a more delicious double chocolate recipe and formula. The new Cadbury Zip is now made from many people’s favourite chocolate, Cadbury Dairy Milk. It contains 20% more chocolate than ever before and its latest recipe is enriched with more chocolatey goodness. In addition, Cadbury has also refined the recipe to ensure that Cadbury Zip wafers still has its crunch satisfying fans with every bite.
Many Malaysians growing up can relate to fond memories of heading to the school canteen that was always filled with a wide array of food and snacks during recess and after classes. Since its launch, Cadbury Zip has been a staple snack with the iconic chocolate wafer being a convenient snack to munch on while sharing good times and precious moments together with friends in our adolescence. Cadbury Zip has been a sentimental treat for many Malaysians and with this relaunch, Cadbury hopes to reignite this excitement with a whole new generation of youths.
Dealing with gloomy and boring moments in life is a challenge faced by all ages, but for the younger generation who are always energetic, even tiny moments can feel like forever. So Cadbury hopes to inspire the Gen Z’s to find fun in every moment and Zip through the boring in their own unique way.
“Cadbury Zip has always been a much loved Malaysian childhood favourite, but lovers of chocolatey fun tell us that the best treats are ever-changing and never settle for the ordinary, just like the younger generation today. As a brand that is dedicated to constantly enhancing and innovating our products to cater to new trends and new taste, Cadbury levels up this all-time classic with the great taste of Cadbury Dairy Milk and an improved recipe to serve as the perfect snack to Zip through even the most boring moments”, shared James Kane, Managing Director of Mondelez International, Malaysia and Singapore.
With a new look and recipe, Cadbury aims to help Malaysians rediscover the joys of Cadbury Zip at an affordable price. It is available at major supermarkets and hypermarkets nationwide as well as Mondelez Cadbury’s official stores via Shopee and Lazada.