Merging the best of both worlds when it comes to gamification, Cooler Master officially announced its launch of MASTER XP. The company’s subsidiary brand focuses to bring life to some of the most epic gaming experiences events and they’re targeting the ever-growing market environment of Generation Z. One of their main focuses is to take the game mechanics and applying them to other web properties to help increase engagement.
“We are experiential thinkers able to pull off brilliant ideas & turn things around into an on-ground masterpiece. MASTER XP focuses on custom-designed events to create a gaming platform for brand communication & positioning; thus, we strongly believe in creating experiences that activate brands, businesses and customers,” said Matteo Stracciari, MASTER XP’s General Manager.
By being committed to the concept output of “brand + innovation + immersive experience, the masterminds behind this brand strive to make this a strong interaction platform for the youngsters of Gen Z. On top of that, Master XP also provides full degree Marketing Service, from online to offline, with the integration of new technology, combined with Entertainment and Communication to create maximized ROI.
In terms of their logo representation, Bhavna Tewari and Rocco Lin, MASTER XP’s Business Developers shares, ” It are adapted to reflect our core values, our visual identity signifies the way we do business: we believe that being playful, fun, energetic, openminded, curious and challenging are an equally important part of our brand identity.”
To find out more about the brand, you can check out their website especially when it is designed to help create a valuable, user-centric and responsive resource across all platforms and devices.