Home BeautyFashion Zenith unveils its latest watches at the at LVMH Watch Week

Zenith unveils its latest watches at the at LVMH Watch Week

by Grace Sundram

Alongside LVMH brands (Bulgari and Hublot), Zenith has showcased its latest watches in an online, one-week event through a mix of digital and physical presentations in 15 countries. For Zenith, 2021 is the year of the Chronomaster and during the LVMH watch week, the focus is on its evolved version of the El Primero, allowing for 1/10th of a second-time measurement in the most legible manner ever.


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Zenith is bringing back the first El Primero watch with a gradient dial from 1969 in the Chronomaster Revival A385. One of the most significant pieces in the El Primero story, the A385 was one of the original three stainless steel chronographs housing the world’s first automatic high-frequency chronograph. Within its tonneau-shaped steel case was an eye-catching brown gradient dial, which was possibly the first “smoked” dial ever to be made in the watch industry and certainly the first for Zenith.

The Chronomaster Revival collection has witnessed the return of several iconic Zenith chronographs in stunningly accurate details. More than just vintage-inspired watches, the Chronomaster Revival collection consists of faithful reproductions of historical references, using the original production plans from 1969. It preserves the original proportions and finishing of the 37mm steel case with pump-style pushers.



The fastest chronograph in production gets a new, bold colourway in shades of green: Meet the DEFY 21 Urban Jungle. Through the DEFY collection, Zenith continues to set new standards in both precision and avant-garde design, using innovative and high-performance materials paired with ground-breaking manufacture movements. An exceptional 1/100th of a second chronograph that pushes the limits of high-frequency precision with a futuristic design language, the DEFY 21 Urban Jungle stands out with its khaki green tones.

This special rendition of the DEFY 21 is made for those who see the sprawling metropolis as their playground; where a horizon of towering concrete, steel and glass opens up a world where every day is an adventure full of dreams and infinite possibilities. Audacious yet subtle, the DEFY 21 Urban Jungle deftly blends into its surroundings.



Revisiting its iconic and historical Pilot aesthetic while drawing inspiration from vintage aircraft design, Zenith unveils the Pilot Type 20 Chronograph Silver, a compelling and richly detailed aviation-themed chronograph crafted in precious sterling silver – a first for a Zenith Pilot chronograph.

A limited-edition of 250 pieces, the Pilot Type 20 Chronograph Silver recalls Zenith’s unique pedigree in the world of aviation timepieces spanning over a century, having accompanied the pioneers of flight in the early 20th century, most notably with Louis Bleriot and his history-making voyage across the English Channel in 1909.

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