Chinese New Year is undeniably one of the largest celebrations in multicultural Malaysia, with plenty of laughter and family chatter to be had all throughout its 15-day course. This year, things are a bit different as Malaysia stays home for the greater good of public health. Unexcluded, the everyday people behind TikTok have been doing what they can to bring prosperity and joy to all in the nation. The result is a chance for users to take on the #MoneyMoneyHome challenge and share their favourite munchies with #ChineseFood this Year of the Ox.
The tale of the Ox as some may know, was the second animal to finish the Great Race after aiding the Rat, making it a symbol of great strength and auspiciousness. In this light, TikTok and Media Prima Omnia conjured up ‘Money the Magic Sifu’ through the spell #MoneyMoneyHome and received an interactive mini-game sticker for TikTok users to play and win big.
According to Money, this challenge will commence once the clock strikes midnight on 5 February to 20 February. All users need to do is follow these four steps to activate Money’s sifu-level magic and ta5-take home awesome prizes including a high-speed cooking processor, a luxury watch, an XL air fryer, a massage-seat, and many more prosperous gifts for the whole family to enjoy.
- Step 1: Click on ‘Shoot’
- Step 2: Hover on ‘Effects’ and look for the #MoneyMoneyHome game
- Step 3: Take on the minigame by blinking to catch as many coins as possible
- Step 4: Upload your high score with #MoneyMoneyHome and win!
After a fun day of chasing gold with Money, users can then unwind by sharing the nostalgic taste of Chinese New Year through a language understood by all Malaysians— delicious food! For all the foodies out there, TikTok is also introducing #ChineseFood from 7 February to the end of Chinese New Year where users can share all their favourite dishes with the community. Show off your dinner table delights or get in the kitchen and recreate traditional recipes yourself.
TikTok’s exciting Chinese New Year campaign aims to inspire creativity and leave a smile on everyone’s face with #MoneyMoneyHome and #ChineseFood. Get your friends and family online this festive season and let’s keep our social distance in tip-top shape by celebrating at home. After all, Chinese New Year just won’t be the same without sharing the bond between us, our families, and the millions more who are celebrating this auspicious time together.