Grab Malaysia today announced its first cloud kitchen, strategically located in Hartamas. The GrabKitchen is part of the company’s continuous efforts to support growing businesses and independent brands to grow and expand their business more efficiently.
First introduced in Jakarta in 2018, GrabKitchen has rapidly expanded to 55 cloud kitchens throughout Southeast Asia.
Not only is the GrabKitchen concept a unique and cost-efficient model for F&B operators, but they will also have ready access to our merchant support tools, strong delivery network and wide customer base.
Plus the financial impact of the pandemic has affected restaurants and brands, therefore, with GrabKitchen, the homegrown brand is able to help the ecosystem of partners while still catering serving the cravings of customers.
Business expansion with low capital costs
GrabKitchen is a lower risk option for restaurants and brands to expand to new areas without extensive financial investment. The location and the curated list of high-quality brands for each GrabKitchen are carefully selected based on the gaps in the market. Therefore, brands have a higher chance of performing better, without the marketing burden of managing and promoting an outlet on their own. Across the region, F&B brands in GrabKitchens saw an average of 1.6x more sales than their regular outlets.
Variety and affordability
Based on customers’ insights and food preference, GrabKitchen offers a variety of favourites, ranging from Malaysian delights to western cuisines such as chapati, nasi lemak, char kuey teow, bubble tea, salads and burgers. Customers can “mix and match” orders from over 10 popular brands while paying just one delivery fee, making it more convenient and affordable for sharing or simply enjoying a huge variety of dishes.
More jobs, higher income
With more orders, this also translates to more jobs and income opportunities for our delivery network.
As the fastest-growing food delivery service in Malaysia, Grab hopes to expand its network of GrabKitchens across Malaysia to benefit and help more brands stretch and grow their business.
In line with the current movement control order, GrabKitchen is available from 10am to 10pm, with last orders to be placed by 9.20pm (subject to changes to the movement control order) or customers can also choose the ‘self-pick up’ (zero delivery fee) option.
Pictures by Grab