Blackpink in your area!
To kick off the new year, popular K-pop superstars Blackpink has teamed up with Pepsi for an exciting collaboration of the all-new limited edition Pepsi Black.
Members, Jisoo, Jennie, Rosé and Lisa will be representing the Asia-Pacific region as the brand’s newest ambassadors as well as the “Go All In For What You Love” campaign.
The campaign aims to encourage the younger generation to be bold and to focus on pursuing their passion and dreams in life. “BLACKPINK perpetuates a uniquely youthful attitude and zest for life that perfectly embodies the Pepsi brand,” says Salman Butt – Senior Marketing Director, APAC of Pepsico.
What makes the girls the perfect pick for the campaign is their grit, tenacity and resilience over the years to follow their dreams. And those admirable traits are what made them successful superstars today.
Going forward with the campaign, Pepsi has released an ad film that features the Blackpink girls’ bold and incisive record of the work and life.
Blinks can now get their hands on the limited edition Pepsi x BLACKPINK products in all participating 7-11 outlets in Malaysia and Singapore.
Jennifer Lee, Beverage Marketing Lead of PepsiCo added that the four BLACKPINK personalities will be significantly featured on the collaboration products, with a distinct visual language expressing a daring and bold attitude.
“On top of that, we will also be launching a 360-degree marketing campaign to raise brand awareness through various media platforms.”
Stay tuned on the brand’s social media pages for more surprises from mid-January 2021 onwards.