Starting today, Snapchatters and Bitmoji users in Malaysia can dress their personal avatars in classic looks from renowned jeanswear brand, Levi’s® — just in time for the holidays.
With the launch of the Levi’s® x Bitmoji collection, this partnership brings together the world’s most beloved avatar — with one of the world’s most iconic clothing labels, to power authentic self-expression in the digital world.
The Levi’s® x Bitmoji collection features timeless Levi’s® pieces including the 501® Original Fit Jeans, Trucker Jackets, and Western Shirts, all available in multiple washes. Snapchatters and Bitmoji users can choose between 12 curated Levi’s outfits, or they can customize their look further with billions of unique ways to style the classic pieces.
The digital collection enables people to twin with their Bitmoji avatars IRL, a popular internet trend, as all of the styles from the collection are currently shoppable on Levi.com.
Industry-leading brands like Levi’s® have been tapping into Bitmoji’s unparalleled Gen Z reach to connect with a new generation of consumers through the screen in a personalized and authentic way. This collaboration builds on Bitmoji’s strong momentum in the fashion space, with its recent partnerships including the Jordan Brand and Ralph Lauren.
As Bitmoji continues to evolve beyond a communication tool and into a broad range of digital experiences, people are engaging with their Bitmoji in more ways than ever before – both on and off Snapchat and across 2D and 3D mediums.
Users will see the Levi’s® designs on their Bitmoji in a variety of places on Snapchat and beyond, including in Chat and games, on the Snap Map, in Lenses, and in personalized content like Bitmoji Stories.
How to access the Levi’s Styles in Snap & Bitmoji:
From Snapchat: Tap on your profile in the top-left corner. Under ‘Bitmoji,’ tap ‘Change Outfit,’ which will open the Avatar Designer. You’ll be taken directly to the Bitmoji Fashion wardrobe, where you can access the branded Levi’s styles. In the bottom navigation bar, you’ll also see icons for additional pieces that you can separately select and customize the branded looks with, like tops, bottoms, outerwear and footwear.
From the Bitmoji app: Tap on the fashion icon to open the Avatar Designer. You’ll be taken directly to the Bitmoji Fashion wardrobe, where you can access the branded Levi’s styles. In the bottom navigation bar, you’ll also see icons for additional pieces that you can separately select and customize the branded looks with, like tops, bottoms, outerwear and footwear.
Shoppable Styles: Original Sherpa Trucker Jacket, Levi’s T-Shirt & 501® Original Fit Jeans, Original Trucker Jacket, Trucker Jacket, Trucker Jacket and Barstow Western Shirt.
Picture by Search Engine Journal