The multinational luxury brand, Kate Spade New York has recently launched its holiday collection that screamed cats. Therefore, in order to spread the importance to adopt pets this Christmas season, the brand has joined hands with the animal rescue team, Allergic Rescuers KL.
For those who are unfamiliar with Allergic Rescuers KL, they are a group of friends united by their passion to save cats in distress. With their continuous advocation for adopting and fostering, the team managed to rescue and rehome more than 400 cats off the street.
Together with Kate Spades, they plan to spread love and kindness because, in the end, that’s what holidays are all about.
The campaign was supported by cat-loving personalities such as Rosy Kim (founder of Allergic Rescuers KL), Daiyan Trisha (Singer/Actress), Ameera Khan (Social Media Content Creator), Kittie Yiyi (Fashion Designer), Ally Mukhriz (Social Media Content Creator), Julie Ann Kang and Aina Syahirah (Entrepreneurs).