Dynamic and confident, Samuel Ng’s exuding boyish charm is certainly well-aligned with his new position as Monkey Shoulder’s regional brand ambassador for Southeast Asia (SEA).
It is an honour to be joining such an exciting and dynamic brand. Monkey Shoulder is a whisky I have always admired and one that has never been afraid to challenge convention. I’m excited to take Monkey Shoulder into more bars around the region and bring even more cocktail lovers into the cheeky world of Monkey Shoulder. — Samuel Ng
Even Global Brand Ambassador, Joe Petch shared his thoughts about the celebrated bartender, “Samuel is a talented mixologist and advocate for both Monkey Shoulder and the industry as a whole. We’re excited to have him on the team and look forward to seeing how he will shake things up in the region.”
The master mixologist has been in the hospitality industry for 17 years and prior to his time as a Brand Ambassador, Samuel was both General Manager and bartender at Australia’s internationally acclaimed cocktail bar, The Black Pearl.
In order to grow and strengthen his skills in bartending, the award-winning bartender held a variety of roles which includes being the Brand Ambassador and Trade Marketing Manager of Asia for an Australian craft gin distillery. Taking up the role has brought the Australian native to the coast of Singapore two years ago.
Among his accolades include Best International High Volume Cocktail bar at the Spirited Awards 2015 and Best Bar in Australasia 2013 at Drinks International ‘Worlds 50 best bars’ during his tenure at The Black Pearl.
Without a doubt, Monkey Shoulder has the perfect mix of what it takes to draw traditional malt drinkers across Malaysia while appealing to younger audiences with its cheeky personality and mixability.
