Home LivingAutomotive Enjoy an all-new digital experience with BMW

Enjoy an all-new digital experience with BMW

by Grace Sundram

Premium automaker introduces an all-new digital platform dedicated to its certified pre-owned and used cars portfolio with very attractive and limited time only offers.

BMW Group Malaysia today commenced its annual BMW Premium Selection Fair via an all-new digital experience offering a wide selection of pre-owned and preloved premium vehicles from its BMW and MINI portfolios to customers nationwide.


Harald Hoelzl, Managing Director of BMW Group Malaysia said, “The Premium Ownership Experience from the BMW Group is a complete 360-degree suite of privileges and services that are not only limited to the purchase, service and maintenance of the vehicle. Instead, it is a life cycle and ownership ecosystem where the vehicle is seen to move in a value chain of ownership.”


This industry-first initiative will see a wide range of premium vehicles from the BMW and MINI portfolio on a dedicated BMW Premium Selection microsite with over 300 units available for complete viewing and purchase with attractive, limited time and digital platform only exclusive offers.

The first of its kind microsite for BMW Group Malaysia also enables potential owners of vehicles from BMW Group Malaysia’s Premium Selection range to be entitled to the BMW Group Malaysia Premium Ownership Experience which includes:

  • A Minimum of 12 months BMW Premium Selection Warranty*
  • 360-Degree Technical and Optical Checks of the vehicle
  • Availability of Approved Vehicle and Service History
  • Exclusive Financing Offers from BMW Financial Services Malaysia
  • Competitive Trade-In Offers
  • BMW Roadside Assistance

Access the All-New BMW Premium Selection digital experience at https://www.bmwpremiumselection.com.my/.

* Terms & Conditions Apply

You may also like