Home BeautyFashion A specially curated selection of jewellery that will boost women’s confidence and self-esteem

A specially curated selection of jewellery that will boost women’s confidence and self-esteem

by Grace Sundram

Jewellery is all about making a statement about yourself as an individual as well as making your outfit pop. With Cindertoella, women can now boost their confidence and self-esteem by strutting down the streets donning these beautiful pieces by the local brand. Based in Kuala Lumpur, the minimalism statement-making jewellery brand was established by two entrepreneurial women a couple of years ago.


The main founder, JW, was working as a flight attendant for five years before deciding to take the plunge by venturing into her own business. Being part of the jewellery industry, she wants to capture her passion and inspiration that she has gathered from her travels and tell a story with these beautiful pieces. In every country JW has traveled to, she has constantly sought for beautiful ideas in the form of jewelleries, which are then made into intricate, unique, and modern pieces by Cindertoella’s for today’s women.


She also strongly believes that jewellery plays an important part as an accentuation for the modern women in their outfits, everyday look, as well as for any and all occasions.

The brand’s latest campaign focuses on Self Love that aims to inspire women to accept that they are born to be real, not perfect. This campaign is dedicated to encouraging women to love themselves and embrace who they truly are without fear and judgment.


In conjunction with its new campaign, Cindertoella has recently launched a few new collections of rings, bracelets and more, in 18k gold plated to Silver 925 that are hypoallergenic and perfect for everyday wear. The brand has also refreshed its website with cleaner graphics and incorporated more lifestyle photos to enhance its customers’ shopping experience.

All Cindertoella’s products are stylish yet compelling and quality assured as they are made with semi-fine jewellery that is 18k gold plated, or crafted with the timeless Silver 925, or with stainless steel.

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