In conjunction with the Breast Cancer Awareness Month, Kind Kones has launched a campaign in line with the international health campaign. Throughout the month of October, this all-natural plant-based dessert brand will be showing its support to the cause with its own ‘pink pair’.
Kind Kones has teamed up with Pink Unity under the National Cancer Society of Malaysia to raise awareness and educate those on breast cancer.
Offering a special double scoop of its Raspberry Ripple and Strawberry flavours, 20% from each purchase of the Pink Pair will be donated to Pink Unity. On top of that, customers can choose to pre-order the Pink Unity masks as well which will be available at all four Kind Kones outlets.
“We are committed to helping the environment and people in our own unique ways and believe that no woman should lose her life to breast cancer,” said Serina, Kind Kones’ founder. “75% of our following are women and we feel we have the need to support the cause and make a real impact amongst Malaysian women.”
The brand’s goal is not only to raise funds but also to raise awareness about the importance of prevention and early screening by featuring stories from breast cancer survivors to break the stigma around breast talk. This campaign will run throughout the month of October.
Pictures by Kind Kones