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BMW Engage ensures two more children are safe on the road

by Grace Sundram

BMW Engage is an online financing platform that provides customers with the flexibility to apply and get pre-approval for their financing through a simple application process. On behalf of their customers, BMW Group Financial Services Malaysia commits to an RM100 donation to the BMW Safety 360° subsidy programme.

“Although the government has postponed the enforcement of the use of child restraint system (CRS) until the end of the year, we hope parents recognise the need for CRS to keep their children safe while on the road – no matter how short the driving distance,” said Tobias Eismann, Managing Director of BMW Group Financial Services Malaysia.


Introduced back in December 2019 with Safe ‘n Sound and Childline Foundation, the initiative was focused on child safety where 150 units of infant carrier car seats were made available at a subsidised price of RM100 each. It has also garnered over 25,000 registrations from parents in the B40 income group.

As for the second phase, what we can expect from the subsidy programme is equipping the remaining registrants from the first phase with a range of snskidz child safety seats for newborns to children of up to 36kg.


The programme was further supported by Shopee as the Exclusive E-Commerce Partner, alongside baby and children goods brands – KU.KU Duckbill and Otomo, educational toys and games distributor – Mideer, food storage sealing solutions provider – Ankou, and car performance parts and accessories provider – Kakimotor.

Each of the snskidz child safety seats is made available with an RM50 subsidy, on top of a discounted price from Safe ‘n Sound that is exclusive for recipients of the subsidy programme. Recipients of the subsidy programme will receive a unique Shopee voucher worth RM113 which can be applied upon checkout at this dedicated microsite.

Pictures by BMW & Vand P Studios

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