Snapchat has just launched Snapchat Minis partnership and in-App meditation experience with Headspace. First announced at Snap Partner Summit last month, Snap Minis are a new way for developers to bring bite-sized experiences to Snapchat. They are utilities designed to integrate within conversations on Snapchat to allow coordination between friends to be faster than ever.
The new Headspace Mini will provide Snapchatters with expert resources related to emotional and physical well being while offering daily meditations and tools to help Snapchatters check-in with their friends and stay healthy.
According to a recent Snap survey carried out during the Movement Control Order period, 72% of Malaysian snap chatters reveal that their top concern is the health of their loved ones, and 66% of them have been using the platform to stay connected with friends and family.
During times of stress, connecting with friends and having moments of relaxation and mindfulness, have never been more important — and by putting resources front and centre where friends already meet and share, Snap hopes that this new feature will provide a safe space for friends to practice meditation and mindfulness exercises, and use these new tools to send encouraging messages to positively boost friends in need.
Snap Minis can be accessed through Chat, or Search on Snapchat.