2020 is finally upon us. To welcome the beginning of a new decade with a bang, Heineken celebrated the New Year’s Eve with a high energy countdown party at TREC which closed with a stunning display of fireworks at the stroke of midnight. Partygoers joined Heineken at TREC, in the heart of KL to usher in the new year with a myriad of activities specially curated to create a night to remember.
Heineken also unveiled its newest celebration piece, the Heineken Star Tower which carried wishes and festive greetings of Heineken fans from across the nation. DJs JHin and BATE entertained the crowd with highly energetic performances as a tribute to the last night of 2019.
Throughout the celebration, Heineken fans were also actively interacting with the Star Tower through the ‘Count Your Lucky Stars’ activity where fans virtually swipe Heineken bottle caps from their mobile screens to fill a giant Heineken bottle on the Star Tower. Guests were surprised with complimentary Heineken when the virtual bottle was filled to the brim!
The Infinity Booth by Heineken was a hit among guests as they gave it their all in getting the perfect shot to commemorate the end of the decade.
As a perfect memento for the night, Heineken fans walked away with personalised Heineken bottles with their names printed onto them.
The Heineken roving camera team captured celebration moments with the Heineken Cheers Cam and shared them for all to see via the screens of the Star Tower. Heineken fueled the celebratory moments with complimentary bottles of Heineken given away at participating outlets at TREC every hour between 8 pm and 11 pm.
As the night drew closer to midnight, the energy from the crowd showed no signs of slowing down and as the clock struck 12, guests were treated to a dazzling display of fireworks to officially welcome the start of a new decade. It was certainly a night to remember and a great start to the new year.
That said, Happy New Year!