Inspired by today’s generation of fashion-forward millennials, winter wear and travel accessories brand Universal Traveller (UT) launches its #UTEvolution campaign for the unveiling of its 2019-2020 Fall/Winter Collection (FW19/20). The play-off between timeless and sophistication and trendy innovation effortlessly captures the stylish and savvy modern traveller that emulates the brand’s new persona.
The #UTEvolution campaign debuts 6 of November and will feature a wordplay video that depicts an urban and relevant perspective on winter-fashion elements that stay true to six keywords:
The campaign will also see a series of wordplay visuals and videos to be launched mid-November, featuring celebrity influencers Amelia Henderson, Azira Shafinaz, Daiyan Trisha, Aedy Ashraf, Venice Min, and Juwei Teoh who will each represent one of the six keywords.
In line with the #UTEvolution movement towards fashionable and functional winter wear, the collection presents an extensive range of silhouettes, lengths and fabrics inspired by function-first designs that resonate with the sophisticated fashionista. Dictating style, elegance, versatility and essential, the unique and purposeful outerwear pieces play a central role in this collection, providing the durability and mobility that urban travellers rely on.
Other new features which represent a younger appeal for women are feminine accents such as trumpet sleeves, accordion pockets, ribbed cuffs, versatile work-to-play pants and detailing on sleeves like ribbon and bows as well as travel accesories with beaded embellishments.