Neighborhood institution, The Social Group, has teamed up with Melissa Tan, a zero-waste advocate, TV host and Asia’s Next Top Model contestant, to launch a new and exclusive drinks menu to raise awareness of the global climate crisis. In support of two charities, The Lost Food Project and Free Tree Society, the list, entitled ‘We’re Endangered Too,’ carries an important message highlighting that climate change not only endangers life in our oceans and in the arctic, but humanity too.
Launching in October, and available at all of The Social Group’s outlets, the collection of coolers will see 50% of each drink sold donated to The Lost Food Project and Free Tree Society. The Lost Food Project is Malaysia’s largest food bank, rescuing surplus, quality and nutritious food that would otherwise go to landfill, and redistributing it to those most in need, whilst Free Tree Society is an environmental organisation which gives and promotes the planting of trees to naturally reverse the impacts of climate change.
The Lost Food Project has rescued over 1 million kilograms worth of food and provided around 3 million with meals to those in need.
Proceeds will be used to
- Rescue food from going to landfills
- Convert food waste to compost which then is used to plant trees
Here’s a simple info graphic of how they make it step by step;
- Use of project funds: 50% of sales go to The Lost Food Project (TLFP) and Free Tree Society(FTS).
- Edible: Good foods will be rescued by TLFP to provide meals for over 50 charities.
- Plant Trees: Compost will be donated to Free Tree Society and Ground Control to sequester CO2.
- Non-edible: Surplus or inedible foods will be converted to compost.
The names of the drinks have been carefully selected to give a nod to the urgent need to save our bees, which we depend on to pollinate our crops to produce fruits and seeds for human consumption; save our trees which we depend on to reduce greenhouse gas emissions and cool the planet; and save our seas, which absorb carbon dioxide from the atmosphere, reducing climate change impacts as well as providing a huge proportion of the animal protein we eat.
Using Trigona honey – produced by stingless bees that are endemic to Malaysia – as the base of the mocktail sippers, Save the Seas blends ginger mint tea, mint syrup, lemongrass, Trigona honey and butterfly pea flower to create a vivid blue appearance; Save the Bees brings vibrant zests of passionfruit syrup, yellow capsicum juice, freshly squeezed lemon juice, butterfly pea flower, tonic and Trigona honey; while Save the Trees oozes fresh zings of earthy pandan juice, caramel syrup, condensed milk, yogurt and Trigona honey.
The ‘We’re Endangered Too’ drinks will be priced at RM15++ per drink and will make their debut at the KL Eco Film Festival on 12 October 2019. The menu will also be available at The Social Publika and Lisette’s Café & Bakery in Bangsar and Subang.