Home BeautyFashion PUMA Debuts A New LQD Cell Series Sneakers

PUMA Debuts A New LQD Cell Series Sneakers

by Natasha Christopher

PUMA announce they are collaborating to introduce four special-edition sneakers for both men and women. The global sports company is bringing their 90’s hexagonal cushioning back but has done serious updates to it for today’s athletes. The result: a brand new technology called LQD CELL. The series feature LQD CELL Shatter XT, LQD CELL Shatter Luster, LQD CELL Tension and LQD CELL Optic.
LQDCELL Optic (2)
PUMA’s LQD CELL is a shock-absorbing compound that’s coupled with PUMA’s foam products in strategic locations on the foot to improve stability, softness, and absorption – overall, offering stable cushioning. Depending on the product’s needs, LQD CELL is mixed with PUMA’s proprietary energy-returning foams in different regions of the foot, allowing it to work in different ways, and offer various benefits to the athlete.
LQDCELL Shatter XT as seen on Adriana Lima
Designed for the bold female athlete, PUMA’s LQD CELL Shatter XT brings the heat with its unique midsole shape, its stable cushioning, alternative colours and materials. With kicks like these it’s no wonder why Adriana Lima is shattering through every stereotype in the gym, the streets, and everywhere in between.
LQDCELL Shatter Luster as seen on Selena Gomez (2)
Another addition to the LQD Cell series is the LQD CELL Shatter Luster. The sneaker is engineered for high-intensity training with midsole shapes inspired by shattered glass. The unique strap reinforces fit during side to side movements for a tough workout or long rehearsals for Selena Gomez.
LQD CELL Tension as seen on Lewis Hamilton
On the other hand, LQD CELL Tension, PUMA’s Performance Training Shoe for men, is a progressive silhouette engineered for dynamic training combined with a bold design and colour pops for one intense trainer.

The unisex addition to the series is called the LQD CELL Optic. Much like all the other LQD CELL sneakers by PUMA, the Optic features soft yet sturdy hexagonal cells that compress and work together with PUMA’s proprietary energy-returning foams resulting in high stability and enhanced comfort for anybody that chooses to rock them.

PUMA’s LQD CELL Shatter – RM 429 

LQD Tension – RM 429 

LQD CELL Shatter Luster – RM 449 

LQD CELL Optic – RM 569 

All are now available on PUMA.com and PUMA stores nationwide.  


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