Image via DrinkPreneur
HEINEKEN MALAYSIA BERHAD last month officially launched its most exciting innovation, Heineken® 0.0 in Malaysia. The new, non-alcoholic beverage is made from natural ingredients, brewed with a unique recipe providing a distinct and balanced taste that contains no added sugar and just 53 calories per 250 ml serving.
Contributing to the growing cultural trend for moderate alcohol consumption, Heineken® 0.0 offers beer enthusiasts a greater choice of occasions to enjoy the great taste of Heineken®. Its ground-breaking brewing process delivers a flavour profile that will delight Heineken® fans who wish to enjoy the taste of beer without experiencing the effects of alcohol.
Supporting the launch of Heineken® 0.0 globally is a campaign titled #NowYouCan. Led by a series of light-hearted TVCs released in Malaysia earlier this week, the campaign is based around the inclusiveness of Heineken® 0.0 to many more moments and day-time occasions.
Consumers can sample Heineken® 0.0 nationwide and this initiative will continue throughout the year at your favourite bars and stores but also at lifestyle locations aligned with key Heineken® 0.0 occasions: at office buildings, co-working spaces, cafés and fitness studios which will enable beer-lovers to experience Heineken® as never before.
Also in July, Heineken® 0.0 makes its Good Vibes Festival debut giving our consumers more options to accompany them throughout their Good Vibes experience. This year the iconic Heineken® Starclub, a mainstay of the festival, turns blue for the very first time. Taking inspiration from the Now You Can campaign of Heineken® 0.0. Starclub features an all-new bar design and landscaped grounds for 2019, as well as the signature, an elevated viewing deck that offers unmatched views of the mainstage.
Come and experience Good Vibes Festival with Heineken® 0.0:
Date: 20-21 July 2019
Time: 3.00pm onwards
Venue: The Ranch at Gohtong Jaya, Genting Highlands
Heineken® 0.0 is available nationwide in bars, restaurants and stores, as well as on Heineken®’s e-commerce site, https://www.drinkies.my/.