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Watsons’ Premiers ‘Ada Hati Raya Menjadi-Jadi’ video featuring Ayda Jebat

by Natasha Christopher

Hari Raya represents the biggest celebration of festivities in Malaysia as it marks the end of Ramadan. Besides being about huge celebrations, scrumptious meals and balik kampung, it highlights gratitude and forgiveness among each other. It is also important to be empathetic and to help out the community during this time.

Watsons Malaysia has taken the opportunity to promote a caring society through its ‘Ada Hati Raya Menjadi-jadi’ campaign in-line with the upcoming festivities of Hari Raya. The Watsons ‘Ada Hati Raya Menjadi-jadi’ campaign has collaborated with 30 underprivileged homes across Malaysia by donating a total of RM100,000 worth of Watsons Brand goodies in the hope of bringing pre-festivities Raya cheer and joy. This aims to remind Malaysians to be thoughtful to the community.
“The holy month of Ramadan is the time of giving and giving has always brought out the best in people. We take the opportunity to not only give back to our loyal Watsons shoppers, but to the community as well. At Watsons we advocate our customers to “Look Good, Feel Great” and feeling great does not refer to the material things that we possess but rather an emotionally fulfilling experience for you and your loved ones. For this Hari Raya festivities, our mission is to give back to our society. Hence, through the ideation of the ‘Ada Hati Raya Menjadi-jadi’ campaign, we hope to spread Hari Raya cheer to our fellow shoppers with a line-up of special promotions as an appreciation for their continuous loyalty to shop at Watsons,” said Caryn Loh, Managing Director of Watsons Malaysia during her welcome speech to the guest.
During the launch of Watsons ‘Ada Hati Raya Menjadi-jadi’ campaign, the media and guests were entertained with a traditional zapin performance. The launch was also graced by Ayda Jebat who surprised the audience by performing a special Watsons Raya song. Watsons Malaysia also showcased its ‘Ada Hati Raya Menjadi-jadi’ raya video that conveys the message as long as we have the heart and put in our efforts, we will feel great and everything will be all alright. This is a story about the Ayda’s journey back to her hometown for Raya festivity.

Watsons shoppers can look forward to an exciting line-up of Hari Raya ‘specials’ as below:

  • Hari Raya sales of up to 50% from now till 12 June at Watsons stores nationwide and at Watsons online –
  • Members with purchase of RM50 and above on any Watsons brand products, 60 lucky winners can get the chance to attend a “Meet & Greet Session” with Ayda Jebat. https://www.watsons.com.my/
  • “Ada Kad Watsons, Ganjaran Menjadi-jadi” contest:
    Members with minimum spent of RM100 including one of the participating brands in a single receipt, Watsons members will be eligible to win prizes of over RM1 million by scanning the receipt and submit to https://www.watsons.com.my/promo-rayacontest. Applicable for any purchases at any Watsons stores nationwide and Watsons online from now to 12 June 2019.


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