honor, the leading mobile device e-brand, officially launched the honor Play yesterday, adding another innovative model to the brand’s smartphone series. This time, the honor Play was designed specifically to satisfy every casual and hardcore mobile gamers’ needs, by delivering an optimum, high-end performance at the shocking price point of RM1,249.
The launch took place in Sunway Pyramid, where the honor Play Fair, one of the most anticipated gaming events, was organized in conjunction with the introduction of the latest gaming smartphone. honor Fans and event-goers were pleasantly surprised with special guest appearances by E-sports professionals and popular figures in the gaming industry, as they shared their thoughts on mobile gaming through an engaging gaming dialogue session.
For all you PUBG gamers, honor Play will be working together with PUBG MOBILE to bring fans a better gaming experience, and partnership activities in the future.
“The launch of honor Play brings major ground-breaking and industry-leading smartphone technologies to mobile gamers. The support from our fans and consumers motivates us to consistently deliver and cater the best to the market. The honor Play aims to enable exceptional user experience at the best value as it delivers top-end quality and performance at a highly competitive price point that you cannot find elsewhere. It is every gamer’s ideal device to support their daily gaming needs,” said Zhao ZhiWei, Head of honor Malaysia.
Zhao ZhiWei, Head of honor Malaysia (middle) posing with the new honor Play smartphone
Game ON with the ultimate performance beast
With GPU Turbo technology and the powerful Kirin 970 flagship chipset, the honor Play dramatically increases graphics processing, providing a smoother, faster gaming experience. The GPU Turbo is a groundbreaking graphic-processing technology for an unprecedented mobile gaming experience.
Happy gamers playing with the honor Play smartphone
honor has achieved a key technological breakthrough with the GPU Turbo, improving graphics processing efficiency by 60% and reducing SoC (System on Chip) energy consumption by 30%, setting new records in smartphone performance and energy consumption balance.
In addition to its competitive internal software and hardware, the honor Play is a “Game On” device that gives you the edge to win. Its large 6.3” FullView Display, enormous battery life and other beneficial functions make this a phenomenally fun entertainment device for all users.
An AI Boost to the Mid-Range Device
This crazy fast gaming device is AI-enabled for total immersion. The 4D gaming experience includes not only graphics and 3D audio effects, but AI vibration that has been smartly driven by the AI capability, customized for the most popular games and matched to gameplay modes and scenarios, to deliver the truly immersive mobile gaming experience to gamers.
The AI-enabled dual rear camera boasts a 16MP+2MP camera, acting as a
professional photographer that auto-identifies scene types and thus adjusts the
camera settings accordingly, even regulating exposure and the color after the shot
was taken to ensure the perfect image. Being able to recognize 22 objects and 500+
scenarios in real-time the AI Motion Detection and Image Stabilization function
enables a stable and sharp photo every time.
Exclusive Pre-Order Promotions
Pre-order the new honor Play on hihonor or Shopee from 7 – 9 August to stand a chance in winning a once-in-a-lifetime trip to Germany and experience the Gamescom 2018, sponsored by honor Malaysia. Early birds can also redeem limited edition merchandizes worth RM248, exclusively for honor fans and customers, while stocks last.
For more information on the new honor Play, please visit honor’s official e commerce website and information portal at https://www.hihonor.com/my/ , or drop by their official Facebook page at https://www.facebook.com/HonorMY/ for more exciting updates.